As We Emerge from the Pandemic: The New Face of Consumer Experiences

May 3, 2021, By: Allison Ames, President and CEO- In my last article, “Brick-and-Mortar Retail’s Innovative, Customer-Focused Rebound”, I looked at how brick-and-mortar retail has adapted and demonstrated resilience during the pandemic. Without playing spoiler (click here to read it, if you haven’t already), brick-and-mortar retail isn’t going anywhere, it’s actually getting a new lease on life that is spurring really exciting customer experience innovations that are likely to endure for a long time.

TGI FRIDAYS AND FINSBURY FOOD TEAM UP

London, UK, April 19, 2021 - For the first time, in a partnership brokered by Beanstalk, TGI Fridays and Finsbury Food have come together to create an indulgent range of sharing cakes inspired by some of the most iconic dessert and sundae items on the TGI Fridays menu, including Chocolate Fudge Fixation and Chocolate Rocky Road.

Edible controllers and King-sized bedding: How the Xbox brand is connecting with licensing

London, UK, April, 14, 2021 - After thirteen months of lockdown, closures and shelter-in-place orders, the end is nearing. For some, it’s here. As the warm weather begins to take hold, the term “spring awakening” has never had more meaning. Accelerated vaccine roll outs have led to cities all over the world gradually reopening offices, schools, restaurants, sporting arenas, gyms and more.

Editorial FeatureBeanstalk BeanstalkMay 26, 2021Editorial, Licensing, Xbox, Tinderbox, Digital Gaming

Spring Awakening: Ten Trends for Q2

April 14, 2021, By: Todd Kaufman, VP of Business Development - After thirteen months of lockdown, closures and shelter-in-place orders, the end is nearing. For some, it’s here. As the warm weather begins to take hold, the term “spring awakening” has never had more meaning. Accelerated vaccine roll outs have led to cities all over the world gradually reopening offices, schools, restaurants, sporting arenas, gyms and more.

Thought LeadershipBeanstalk BeanstalkMay 26, 2021Thought Leadership, Todd Kaufman, Trends

Blue Sky Outdoor Living Launches U.S. Army Licensed Products

Romeoville, Illinois. April 12, 2021 – Blue Sky Outdoor Living, known for its innovative outdoor living products specifically designed to enhance your recreational outdoor experiences, is proud to announce the addition of officially licensed U.S. Army fire pits to its extensive stable of outdoor products.

DOLE FOOD COMPANY PARTNERS WITH BEANSTALK TO EXTEND BRAND INTO MEANINGFUL NEW PRODUCT OFFERINGS

New York, NY , April 7, 2021 – Dole Food Company, the premium, farm-fresh brand that enhances lives with delicious high-quality fruits and vegetables, is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories that further empower consumers to experience healthy living through association with the DOLE brand.

The Devil is in the Details

April 1, 2021, By: Arianna Marks, Associate General Counsel

Recently, Lil Nas X of “Old Town Road” fame released a new song and music video combining themes of satanic messaging and sexuality. As part of Lil Nas X’s campaign surrounding the song release, the artist partnered with a design studio called MSCHF Product Studio, Inc. (MSCHF). MSCHF and Lil Nas X collaborated to create 666 pairs of customized Nike Air Max 97 sneakers that contain drops of human blood in the sole of the shoe and feature a pentagram pendant. This comes after Lil Nas X released his new music video where he dances with the devil (incarnate) in a seductive manner.

How Diageo is Celebrating St. Patrick’s Day

New York, NY, March 17, 2021 - Shane Grogan, senior licensing manager, and Declan Hassett, licensing manager, Diageo, discuss the magic of St. Patrick’s Day licensing in this exclusive interview.

GINSTERS AND GUINNESS COLLABORATE TO REINVIGORATE SAVOURY SLICES

London, UK , March 16, 2021 - In an exciting collaboration brokered by Beanstalk, the UK’s number one savoury pastry brand, Ginsters, and iconic Irish brewer, GUINNESS, have joined forces to launch a new Ginsters Smoky Steak & GUINNESS slice. The premium recipe has been developed by Cornish born, award-winning head chef, Chris Eden – a long-standing Ginsters chef partner – creating a unique innovation for the savoury slices category.

Press ReleasesBeanstalk BeanstalkMarch 16, 2021Press Release, Diageo, Guinness, Ginsters, Food and Beverage

HANESBRANDS NAMED PRIMARY LICENSEE FOR OHIO STATE UNIVERSITY FAN APPAREL

WINSTON-SALEM, NC, February 10, 2021 – HanesBrands today announced an agreement with The Ohio State University to serve as one of the University’s primary licensees for select fan apparel products. Through the agreement, brokered by trademark licensing agent Beanstalk, HanesBrands will deliver an assortment of Ohio State-branded men’s, women’s, youth and infant/toddler fan apparel across the mass, mid-tier, and campus retail channels.

Dream Of Halo And Xbox In Comfort With The Release Of New Halo And Xbox Bedding Sets!

London, February 5, 2021 - Boutique bedding specialist Dreamtex Ltd has partnered with Microsoft to develop a homewares collection for the premier gaming and entertainment brand, Xbox and the critically acclaimed Halo franchise. The partnership was brokered by Tinderbox, the digital division of Microsoft’s licensing agency, Beanstalk.

Press ReleasesBeanstalk BeanstalkMarch 16, 2021Press Release, Dreamtex, Xbox, Microsoft Xbox, gaming, Home, Interior

Things Are Looking Up: Ten Trends for 2021

February, 28, 2021: By: Todd Kaufman, VP of Business Development

If we look far down the road, we can see it. There is light at the end of this long, dark tunnel! Vaccines are rolling out. For those of us in cold weather cities, there is more winter behind us than in front of us. And the world is preparing for “a return to normal.” It goes without saying that the world we’ll be returning to will be different from the one that was abruptly cut off from us last March. As we look forward to a reopening, here are some trends that we are excited about in 2021.

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