Fairview, PA— 01/25/2021 — The Fan-Brand is proud to announce they have entered into a licensing agreement with the U.S. Army to develop and sell officially licensed lighted wall signs, pool table lights and an assortment of wall décor products bearing the U.S. Army’s iconic logo and colors. Beanstalk, the U.S. Army’s official global brand extension licensing agency, brokered this agreement.
Read MoreJanuary 13, 2021 : By: Allison Ames, President and CEO of Beanstalk
2020 was a year we will never forget and a year we all want to forget. It taught us a great deal and changed all our lives for both the near and long term. And while it was a year that brought the world to a standstill, drastically changing consumer behavior and social norms, it also forced us to find new ways to adapt, both professionally and personally.
Read MoreLondon, UK, December 23, 2020 - After the Rugby World Cup, specialty coffee roasters Tiki Tonga announce the comeback of Guinness 232 Coffee.
Read MoreLondon, UK, December 21 , 2020 - Arla and Diageo are continuing their successful relationship, brokered by Beanstalk, by releasing their annual festive BAILEYS Cream range with the addition of a new flavour and brand-new packaging. The BAILEYS Cream range has been a huge hit since its first launch in 2016 and the range of creams continues to delight consumers throughout the holiday season with bold, tasty flavours.
Read MoreLondon, UK, December 15, 2020 - License Global interviewed John Friend, head, Halo and Xbox Consumer Products to learn more about the next generation of Xbox consoles and the growth of the Xbox brand. This exclusive interview looks at the console, the games, the expectations and the brand goals of the next wave of Xboxs as well as how the brand side of Microsoft is gearing up for an even bigger year come 2021.
Read MoreNew York, NY, December 15, 2020 – Beanstalk today announced its appointment by Shell as the global licensing agency for the Shell brand. Beanstalk will partner with Shell to extend the brand into a range of consumer products and services, leveraging Shell’s heritage, purpose and brand strength to create value and engage with consumers on a global scale
Read MoreLondon, UK, November 30, 2020 - Finsbury Food Group and Diageo have brought back the Christmas classic Baileys Yule Log, along with two additional treats in its annual festive range.
Read MoreNew York, NY, November 30, 2020 – The American Bar Association’s publishing group is offering a discount on the The Power of Licensing: Harnessing Brand Equity this Cyber Monday, November 30th, with the discount code CYBER 2020.
Read MoreNovember 12, 2020: By: Todd Kaufman, VP of Business Development
Seven months into the pandemic, what has changed? Pretty much everything! As the initial shock of lockdown and quarantine has faded, we have all evolved as humans and as consumers. In that process, we have learned how resilient and adaptable we can truly be. From the way we work to the way we exercise to the way we eat, the impact of COVID-19 has transformed our purchase habits and how we interact with our favorite brands.
Read MoreNovember 11, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk As everybody knows, the world has become a different place in 2020. We are living, consuming and thinking differently in fundamental ways. Consumers have reacted by decidedly changing their purchasing habits and their attitudes towards brands.
Read MoreNew York, NY, October 29, 2020 – Halloween just got a whole lot sweeter and saltier! Morton Salt has partnered with the leader in the costume category, Fun.com, to create an official costume so consumers can dress up as the iconic Morton Salt Girl, no matter how they choose to celebrate Halloween this year. Beanstalk, Morton Salt’s global brand extension licensing agency, brokered this partnership.
Read MoreNew York, NY, October 27, 2020 - In the latest License Global Magazine Q&A, Beanstalk's SVP of Business Development and Marketing, Debra Restler, discusses exciting Beanstalk news, trends in licensing to look forward to in 2021 and consumers' expectations of brands during the pandemic and BLM movement.
Read More