Posts tagged Total Licensing
BAILEYS TO INDULGE CANADIAN GROCERY STORES WITH JESSICA PASTRIES

New York, NY, June 17, 2020 – The proper treat for grown-ups is here! Baileys, the ultimate indulgent treat, and Jessica Pastries, the producer of in-store bakery desserts, have partnered to introduce Baileys desserts to grocery stores across Canada. Beanstalk, Diageo’s brand extension licensing agency, secured the partnership with Jessica Pastries.

Read More
U.S. ARMY LICENSES INVICTA WATCH COMPANY OF AMERICA TO LAUNCH U.S. ARMY WRIST WATCHES

New York, NY, June 16, 2020 – The U.S. Army has executed a license agreement with leading watch manufacturer, Invicta Watch Company of America, which has more than a century of expertise and caters to watch collectors, to launch a line of premium U.S. Army-branded wrist watches that are engineered to the highest standards. Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the agreement.

Read More