10/19/21
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London, UK, April, 14, 2021 - After thirteen months of lockdown, closures and shelter-in-place orders, the end is nearing. For some, it’s here. As the warm weather begins to take hold, the term “spring awakening” has never had more meaning. Accelerated vaccine roll outs have led to cities all over the world gradually reopening offices, schools, restaurants, sporting arenas, gyms and more.
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Romeoville, Illinois. April 12, 2021 – Blue Sky Outdoor Living, known for its innovative outdoor living products specifically designed to enhance your recreational outdoor experiences, is proud to announce the addition of officially licensed U.S. Army fire pits to its extensive stable of outdoor products.
Read MoreLondon, UK, December 21 , 2020 - Arla and Diageo are continuing their successful relationship, brokered by Beanstalk, by releasing their annual festive BAILEYS Cream range with the addition of a new flavour and brand-new packaging. The BAILEYS Cream range has been a huge hit since its first launch in 2016 and the range of creams continues to delight consumers throughout the holiday season with bold, tasty flavours.
Read MoreNew York, NY, October 29, 2020 – Halloween just got a whole lot sweeter and saltier! Morton Salt has partnered with the leader in the costume category, Fun.com, to create an official costume so consumers can dress up as the iconic Morton Salt Girl, no matter how they choose to celebrate Halloween this year. Beanstalk, Morton Salt’s global brand extension licensing agency, brokered this partnership.
Read MoreNew York, NY, October 26, 2020 - In the latest License Global Magazine article, Shane Grogan, senior licensing manager, Diageo, highlights how the company pivoted in 2020 to bring the magic of a Guinness to consumers spending more time at home. The beloved drink brand launched its #GuinnessatHome social media campaign this year as a way to let consumers have a drink together from their own homes. Guinness’s campaign featured signature licensed merchandise for the brand and encouraged consumers to bring the bar into their own homes.
Read MoreLondon, UK, August 5, 2020 - Source catches up with head of Tinderbox, Dave Tovey to find out how further growth is being planned as thousands of people discover gaming in lockdown.
Read MoreNew York, NY, May 26, 2020 - Ahead of Licensing Week Virtual, License Global Magazine tapped Beanstalk to learn more about the agency’s strategy, upcoming licensing trends, the importance of trade shows (both in-person and virtual) and more.
Read MoreJanuary 23, 2020 | By Michael Stone, Chairman and Co-founder of Beanstalk
Right now, Harry and Meghan are probably the world’s most bankable couple. Speculation is rife that they could become a billion dollar brand. Young, glamorous, aspirational, determined to do things in their own way—the British prince and his American TV star wife are celebrity A-Listers with enormous popular appeal. The question is: can they find a route to financing their new life without demeaning themselves or the Royal family with inappropriate or crass product partnerships?
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