WINSTON-SALEM, NC, February 10, 2021 – HanesBrands today announced an agreement with The Ohio State University to serve as one of the University’s primary licensees for select fan apparel products. Through the agreement, brokered by trademark licensing agent Beanstalk, HanesBrands will deliver an assortment of Ohio State-branded men’s, women’s, youth and infant/toddler fan apparel across the mass, mid-tier, and campus retail channels.
Read MoreApril 3, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk
With so many failures over the years, what’s the secret that allows one celebrity to succeed and causes so many others to fail? Michael Stone, Beanstalk Chairman & Co-founder, discusses the five factors that are necessary for celebrity success and the reasons why retailers are interested in these celebrity licensing programs.
Read MoreMarch 13, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk
As the retail ecosystem changes rapidly, many brand owners, marketers and retailers are scrambling to figure out how to adapt. It’s likely that many winners will do so by using a frequently overlooked marketing strategy and tool: brand licensing.
Read MoreNew York, NY, November 14, 2018 | There are many new paths for delivering a brand message to consumers, engaging and connecting with them, and motivating them to make a purchase. Brand owners are experimenting, and often struggling, to determine the best paths for their particular brand. Brand messaging today is a stew of consumer experiences and reaching consumers where, when and how they shop has created a “shopping battlefield”.
Read MoreNovember 12, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk
FAO Schwarz is re-opening in mid-November. It sure is interesting observing the toy category these days. Toy sales are robust (although slightly down from last year), an iconic retailer liquidated, retail brands are rising from the dead, new retail formats are being tested, online and offline sales are blurring, and there’s disruption everywhere in the category. It’s been a while since I had so much fun with toys!
Read MoreJuly 25, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk
The Ivanka Trump fashion line of clothing and accessories is an entirely licensed line of products that lived by the sword and now, apparently, has died by the sword.
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