DOLE FOOD COMPANY PARTNERS WITH BEANSTALK TO EXTEND BRAND INTO MEANINGFUL NEW PRODUCT OFFERINGS

New York, NY , April 7, 2021 – Dole Food Company, the premium, farm-fresh brand that enhances lives with delicious high-quality fruits and vegetables, is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories that further empower consumers to experience healthy living through association with the DOLE brand.

Press ReleasesBeanstalk BeanstalkApril 16, 2021Press Release, New Client, Dole, License GLobal, Licensing International, Food and Beverage, Grocery, The Grocer

Brand Consolidation in the Grocery Sector

By Lisa Reiner - Times are tough in the food and beverage world, especially if you are looking to get a new product on the sought after shelves of supermarkets.

Thought LeadershipBeanstalk BeanstalkSeptember 14, 2016Brand consolidation, The Grocer, Beanstalk, Beanstalk Licensing Agent, Brand licensing, range rationalisation

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