Beanstalk Client TGI Fridays to Launch a Range of Ready-To-Drink Cocktails

London, UK, September 14, 2018 - The first original American bar and grill brand, TGI Fridays™ has partnered with Manchester Drinks, a UK-based manufacturer, to launch a range of TGI Fridays™-branded ready-to-drink cocktails. Beanstalk, TGI Fridays’™ brand extension licensing agency, brokered the agreement. 

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The Power of Licensing #7: Kith x Coca-Cola 2018 -- Coca-Cola Continue its Long Legacy of Lifestyle Positioning

August 27, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk

Kith and The Coca-Cola Company unveiled their third collection of apparel and accessories online on August 18th at 11 a.m. And there’s a lot of buzz about it. There are over 60 styles and all four seasons are offered. Michael Stone reviews this new Kith collection.

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The Power of Licensing #6: Amazon Looks Back To The Future With A Retail Catalog

July 31, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk

William Faulkner famously wrote, “The past is never dead. It’s not even past.” We think that we are living in a unique age of retail change and, surely, we are witnessing great and accelerating change in how, where and when we buy goods. But sometimes, a strategy that we thought was old and tired, actually becomes new again.

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A Proust Questionnaire for Personality Brands: Harvey Milk

In a famous episode of HBO’s hit series Entourage, the main character Vincent Chase goes from talent agency to talent agency, with each firm promising to make him a “brand.” Unbeknownst to each agency Chase visits, every pitch is presented as an original, brilliant, never-been-done-before idea.

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'Roseanne' Cancellation costing ABC a lot of money experts say

The cancellation of the hit series “Roseanne” is going to cost ABC in a big way.

ABC shut the show down following star Roseanne Barr’s racist tweet about former Obama aide Valerie Jarrett. The move puts the network on the hook for a hefty sum of money.

“The network has a right to cancel any show at any time, so they’re exercising their right to cancel the show,” Oliver Herzfeld, Entertainment lawyer and Chief Legal Officer at Beanstalk Group, told Fox News.

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Beanstalk's Tinderbox to Rep ESL Esports Company

Tinderbox, the digital division of Beanstalk, has signed on to represent ESL, the world’s largest eSports company, for licensing opportunities in North America and Europe.

Moving forward, Tinderbox will support ESL by developing a consumer products program that leverages the popularity of eSports and that further connects fans to one of the fastest growing spectator sports in the world. 

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Beanstalk Takes on Alessi

The Italian design company Alessi has tapped Beanstalk to serve as its new licensing agent.

Moving forward, Beanstalk will look for opportunities for Alessi across a variety of categories.  “We are thrilled to partner with Beanstalk to extend the Alessi brand in new categories in Europe," says Alberto Alessi, president, Alessi. 

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Beanstalk, Tinderbox Build Up Client Roster

Beanstalk and its digital division, Tinderbox, have revealed a number of notable additions to its client roster, including the American Cancer Society, Taco Bell, Activision and more.

First, the American Cancer Society has selected Beanstalk to develop and launch a seal-of-approval licensing program that will further the organization’s efforts to spread the word about preventing cancer. 

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