New York, NY, June 16, 2020 - During the first day of Licensing Week Virtual, industry leaders highlighted the growing importance nostalgia and creative thinking will play in licensing across the brands and lifestyle categories.
Read MoreNew York, NY, June 16, 2020 - Licensing Week Virtual kicked off Monday, June 15, offering a host of informative talks and seminars. Allison Ames, president and chief executive officer, Beanstalk, led a dynamic discussion, “Consumers, Brands and Retailers: Adapting in the New Reality,” about the present and future state of retail, branding and consumer behavior. Panelists included Michael Stone, chairman and co-founder, Beanstalk; Stephanie Wissink, managing director, Jefferies; and Rob Gaige, managing partner, Q, Sparks & Honey.
Read MoreMay 7, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk
Recent research reveals that how brands act today, during the pandemic, will have an effect on consumer loyalty and purchasing behavior when we are in a post-pandemic world. Yet there is an opposing viewpoint: the market has a short memory and actions by brands today won’t make a difference tomorrow. But brands matter and the coronavirus pandemic is revealing just how strong brand equity really is. Who ever thought that finding a 12-pack of Charmin or a six-pack of Bounty at the local supermarket would feel like winning the lottery?
Read MoreApril 3, 2019 | By: Allison Ames, President & CEO, Beanstalk
We are empowered consumers, and healthy activities have become an integral part of our consciousness. And as a result, brands are stepping up their game to satisfy consumers’ wellness aspirations. Self-care solutions are manifesting themselves big time from food to fitness to travel to living. So embrace (if you haven’t already) the wellness trends that will lift your spirits, nourish your mind and empower the “healthinista” in you.
Read MoreJanuary 31, 2019 | By: Michael Stone, Chairman and Co-founder of Beanstalk
FAO Schwarz, the iconic toy retailer, closed its last store, the New York City Fifth Avenue flagship, in 2015. Dead and gone? Not quite. The buyer of the FAO intellectual property (purchased in 2016), ThreeSixtyGroup, opened a new flagship in New York’s Rockefeller Plaza on Nov. 16, 2018 to much fanfare. Will this brand revival succeed?
Read MoreJuly 27, 2018 | By: Allison Ames, President & CEO, Beanstalk
Of course, the desire to travel and see the world is nothing new. But changes in our needs, tastes and habits are fueling disruption in a space that is driven by consumer behavior.
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