Beanstalk, Tinderbox Build Up Client Roster
Beanstalk and its digital division, Tinderbox, have revealed a number of notable additions to its client roster, including the American Cancer Society, Taco Bell, Activision and more.
MAY 21, 2018
Beanstalk and its digital division, Tinderbox, have revealed a number of notable additions to its client roster, including the American Cancer Society, Taco Bell, Activision and more.
First, the American Cancer Society has selected Beanstalk to develop and launch a seal-of-approval licensing program that will further the organization’s efforts to spread the word about preventing cancer. The seal will aim to inform consumers of products that help prevent cancer while also increasing awareness of the organization’s breadth of services. Moving forward, Beanstalk will identify partners in categories including sunscreen, cosmetics with SPF, UPF suncare apparel and accessories, UV protectant sunglasses, UV protectant window film and glass and smoking cessation/nicotine replacement therapy products.
Next, Taco Bell has tapped the agency to create a lifestyle licensing program across a range of categories.
Morton Salt has also signed on the agency to execute a licensing program for its brand across food and lifestyle categories. The licensing program will leverage Morton Salt’s trust with consumers and will include categories such as seasonings, sauces, salty snacks, desserts and health and beauty aids. It will also include in-restaurant partnerships.
“For 170 years, Morton Salt has been a symbol of quality and trust,” says Peter Sashin, senior director, North American business management, retail and B2B businesses, Morton Salt. “The brand has a rich history of improving lives and enhancing every day moments–at home, at work and virtually everywhere in between. Beanstalk’s breadth of category and channel expertise provides the perfect match for Morton in our collective efforts to create new experiences that consumers desire from the Morton brand.”
Meanwhile, Beanstalk’s digital division Tinderbox has been appointed to represent ESL, the world’s largest eSports company, for licensing in North America and Europe. Moving forward, Tinderbox will actively pursue opportunities in the lifestyle and consumer electronics sectors with categories such as apparel, fashion accessories, gift and novelty, consumer peripherals, audio and gaming accessories.
Finally, Activision has extended its agreement with Tinderbox to include “Crash Bandicoot” and “Spyro” for licensing in Europe. Tinderbox will now work to secure partners in categories spanning collectibles, apparel, fashion accessories, gift and novelty, consumer electronics and home décor, among many others.
“As brands continue to adapt and find new ways to creatively disrupt how they engage with consumers, licensing has become even more meaningful for brand owners as an authentic way to create long lasting and memorable products and experiences,” says Allison Ames, president and chief executive officer, Beanstalk. “We are both honored and excited to be working alongside our new clients to build their brand-enhancing licensing programs that will further support their overall business and marketing goals and objectives.”