Posts tagged celebrity licensing
Bob Dylan's Latest Gig: Making Whiskey

In late 2015, an unexpected name popped up in the liquor industry press: Bob Dylan. A trademark application for the term “bootleg whiskey” had been filed under Mr. Dylan’s name. Among those who noticed the news was Marc Bushala, 52, a lifelong fan and a liquor entrepreneur whose bourbon brand, Angel’s Envy, had just been sold for $150 million. Mr. Bushala said he immediately spent weeks “obsessing over this concept of what a Dylan whiskey could be.”

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Beanstalk Signs Bruce Lee Enterprises

New York, New York, March 7, 2017 – Bruce Lee Enterprises has signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency headquartered in New York. Considered one of the most influential martial artists of all time, Bruce Lee remains a major cultural icon with tens of millions of fans around the world.  

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Farrah Fawcett and Beanstalk Enter Into Exclusive Partnership

October 3, 2016, New York, NY., – The Farrah Fawcett Foundation has signed an exclusive representation agreement with Beanstalk, a global licensing agency headquartered in New York. Farrah Fawcett is among the most iconic television stars in history.

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Forbes: Why Kimora Lee Simmons Did Not 'Lay the Blueprint' for Celebrity Fashion

BY MICHAEL STONE, FORBES CMO NETWORK, FEBRUARY 12, 2013 - In a recent interview with MSN’s “The Grio,” Kimora Lee Simmons stated she and former husband Russell Simmons “laid the blueprint” for celebrity designed clothing lines. I think I speak for others when I say, really? Ms. Simmons has definitely carved out a place for herself in the fashion world, and I applaud her for that, but to proclaim she is a founding father of sorts in celebrity fashion is a bit presumptuous.

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Celebrities Move Beyond Fragrance to Tap Other Senses Within Health & Beauty

BY MICHAEL STONE, FORBES CMO NETWORK, DECEMBER 7, 2012 - The world of retail is in the throes of the holiday shopping season, which means display cases are stocked full of celebrity fragrances. Consumers’ desire to smell like their favorite celebrities and be ‘Bieber-licious’ has made fragrance a popular category among celebrities for years. While there is no indication of fragrance slowing down, in fact, sales grew 57% in 2011 according to CNBC, celebrities are looking to make their mark in other categories within health and beauty (HBA), moving beyond endorsements and straight into brand development.

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Breakout Television Personality NeNe Leakes Joins Beanstalk’s Roster

June 12, 2012, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced a business partnership with television star, NeNe Leakes. As NeNe’s licensing agency of record, Beanstalk will leverage NeNe’s aspirational style and outspoken personality to develop a brand that empowers women, of all shapes and sizes, through fashion. Beanstalk will collaborate with NeNe’s management agency, The Collective, and legal representation at Fox Rothschild, LLP, on the program.

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How Retailers' Love Affair With Celebrities Will Blossom In 2012

FORBES, JANUARY 4, 2012 - Retailers’ relationships with celebrities have blossomed from fling into full-blown love affair in recent years, as major department stores and mass retailers have secured exclusive celebrity lines as a means of differentiating themselves from competitors and attracting consumers. This article is by Michael Stone, CEO of Beanstalk featured on Forbes.com CMO Network

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