In late 2015, an unexpected name popped up in the liquor industry press: Bob Dylan. A trademark application for the term “bootleg whiskey” had been filed under Mr. Dylan’s name. Among those who noticed the news was Marc Bushala, 52, a lifelong fan and a liquor entrepreneur whose bourbon brand, Angel’s Envy, had just been sold for $150 million. Mr. Bushala said he immediately spent weeks “obsessing over this concept of what a Dylan whiskey could be.”

Editorial FeatureBeanstalk BeanstalkMay 4, 2018Bob Dylan, brand, Licensing, Michael Stone, whiskey, celebrity licensing, celebrity-branded spirits, New York Times, Heaven's Door, Heaven's Door Spirits

The Power of Licensing #4: R.I.P. TRU? Maybe, Maybe Not

March 22, 2018 | Are we about to say farewell to Geoffrey the Giraffe, the Toys R Us mascot? Are we never again to be serenaded by the jingle “I’m a Toys R Us kid”? Or is this just adieu (until we meet again)? Toys R Us filed for liquidation on March 15, 2018, seeking to shutter its 735 stores and sell off its inventory.

The Power of LicensingBeanstalk BeanstalkMarch 22, 2018toys r us, brand licensing, brand, bankruptcy, store closing

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