By Lisa Reiner - Times are tough in the food and beverage world, especially if you are looking to get a new product on the sought after shelves of supermarkets.
Read MoreJune 2, 2015, New York, NY., - Blueprint – Powered by Beanstalk (Blueprint,) the consulting division of global brand extension agency Beanstalk, today announced the launch of a powerful, online tool designed to help brand owners evaluate prospective brand extensions.
Read MoreFebruary 3, 2015, New York, NY., - February 3, 2015 – Beloved confectionery manufacturer Perfetti Van Melle is unveiling its first-ever Airheads ice cream and cream-based frozen novelties.
Read MoreJanuary 20, 2015, New York, NY., – Leading global brand extension agency Beanstalk has signed iconic American fashion retailer The Limited for representation.
Read MoreOctober 27, 2014, New York, NY., - Leading global brand extension agency, Beanstalk, has signed popular HGTV talent, Genevieve Gorder, for representation.
Read MoreSeptember 12, 2013, London, U.K., – Leading confectionery company Cloetta, formerly known as Leaf UK, today announced Kimm & Miller and Hachette Partworks as its first two licensing partners for much loved British confectionery brand Chewits. The new agreements mark the kick-off of a strategic licensing programme, developed by Chewits’ exclusive brand licensing agency Beanstalk, and coincide with the brand showing double digit growth ahead of the chewy sweets category (Nielsen June 2013).
Read MoreBY MICHAEL STONE, FORBES CMO NETWORK, AUGUST 16, 2013 - If you’re reading the news, it may appear as though Cronuts have taken the country by storm. While they’ve certainly amassed a large following, Cronuts are still only available, at least for now, in Dominique Ansel’s bakery in SoHo New York. I still haven’t tasted one myself, but as a New Yorker, believe me when I say that they’re all the rage. In case you don’t know, a Cronut is a cross between a doughnut and a croissant. Think of circled layers of croissant (with a hole in the middle) with the outside texture and cream or glaze of a doughnut.
Read MoreJune 18, 2013, New York, NY., - Leading global brand licensing agency and consultancy, Beanstalk, has partnered with celebrity chef and restaurateur, Wolfgang Puck, to extend his brand into additional food, beverage and other complementary categories. Beanstalk will leverage Wolfgang Puck’s association with natural, artisanal and delicious food to bring product to the grocery aisle that uses high-quality, innovative and predominantly organic ingredients.
Read MoreJune 17, 2013, London, U.K., – Authentic Spanish tapas bar and dining destination La Tasca today announced plans to extend the brand into mainstream retail distribution across the UK, working with leading global brand licensing agency Beanstalk. Starting with extension in key food categories inspired by head chef Antony Bennett’s most popular dishes, Beanstalk will also be looking for licensing partners for La Tasca in non-food classifications such as cookware, publishing and gift items.
Read MoreJune 17 2013, London, U.K., – Iconic American music lifestyle brand, Fender, today announced plans to expand its licensing footprint in Europe, working with prominent global brand licensing agency, Beanstalk. Building on Fender’s iconic identity as pioneers of all things music, including the rock-n-roll revolution, Beanstalk will seek to secure agreements with best-in-class licensing partners to create high quality, music-centric products that reflect consumers’ passion for music and the Fender brand.
Read MoreJune 17, 2013, New York, NY., – Chiquita Brands and The Jel Sert Company have partnered in a licensing agreement to launch Chiquita Fruit Bites, a great tasting fruit snack. Chiquita is a market leader in the global distribution of bananas with one of the most recognized produce brands, offering nutritious, high-quality fresh and value-added food products. Jel Sert is a leading manufacturer of freezer bars, diet drinks, gelatins, puddings and frozen desserts.
Read MoreMay 16, 2013, Boulder, CO., – THANASI Foods, LLC is pleased to announce yet another category first with its new BIGS® - OLD BAY® Catch of the Day Sunflower Seeds.
Read More