June 23, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk
Companies that own Aunt Jemima pancake mix, Uncle Ben’s rice, Eskimo Pies ice cream bars, and many others, will be “retiring” brand names and visual identities that are considered offensive to many is just one more reminder of how “entangled” brands and consumers have become.
Read MoreNew York, NY, June 17, 2020 – The proper treat for grown-ups is here! Baileys, the ultimate indulgent treat, and Jessica Pastries, the producer of in-store bakery desserts, have partnered to introduce Baileys desserts to grocery stores across Canada. Beanstalk, Diageo’s brand extension licensing agency, secured the partnership with Jessica Pastries.
Read MoreNew York, NY, June 16, 2020 – The U.S. Army has executed a license agreement with leading watch manufacturer, Invicta Watch Company of America, which has more than a century of expertise and caters to watch collectors, to launch a line of premium U.S. Army-branded wrist watches that are engineered to the highest standards. Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the agreement.
Read MoreNew York, NY, June 17, 2020 - For years a debate has raged – do brands matter anymore? In the age of the Internet with unlimited product information at our fingertips, some argue brands are no longer needed to help consumers make buying decisions. Enter 2020 and COVID-19.
Read MoreNew York, NY, June 16, 2020 - During the first day of Licensing Week Virtual, industry leaders highlighted the growing importance nostalgia and creative thinking will play in licensing across the brands and lifestyle categories.
Read MoreNew York, NY, June 16, 2020 - Licensing Week Virtual kicked off Monday, June 15, offering a host of informative talks and seminars. Allison Ames, president and chief executive officer, Beanstalk, led a dynamic discussion, “Consumers, Brands and Retailers: Adapting in the New Reality,” about the present and future state of retail, branding and consumer behavior. Panelists included Michael Stone, chairman and co-founder, Beanstalk; Stephanie Wissink, managing director, Jefferies; and Rob Gaige, managing partner, Q, Sparks & Honey.
Read MoreNew York, NY, June 16, 2020 – Bush Brothers & Company, maker of BUSH'S®, the leader in branded bean-based food, is partnering with global brand extension licensing agency, Beanstalk, to extend the brand into complementary food categories as part of its commitment to providing consumers with healthy and great tasting food options.
Read MoreNew York, NY, May 26, 2020 - Ahead of Licensing Week Virtual, License Global Magazine tapped Beanstalk to learn more about the agency’s strategy, upcoming licensing trends, the importance of trade shows (both in-person and virtual) and more.
Read MoreMay 15, 2020 - London UK - Finsbury and Diageo are extending their successful relationship, brokered by Beanstalk, by adding a Baileys Strawberries and Cream celebration cake to the range of treats already in market. The celebration cake follows biscuits and Easter eggs of the same flavour, as a new product for the summer months.
Read MoreMay 7, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk
Recent research reveals that how brands act today, during the pandemic, will have an effect on consumer loyalty and purchasing behavior when we are in a post-pandemic world. Yet there is an opposing viewpoint: the market has a short memory and actions by brands today won’t make a difference tomorrow. But brands matter and the coronavirus pandemic is revealing just how strong brand equity really is. Who ever thought that finding a 12-pack of Charmin or a six-pack of Bounty at the local supermarket would feel like winning the lottery?
Read MoreFebruary 9, 2020 | By: Michael Stone, Chairman and Co-founder of Beanstalk
For years, companies, including consumer products enterprises, paid little more than lip service to sustainability issues (with some notable exceptions). Today, that’s changing, at a reasonably fast clip. Giant companies have set themselves ambitious targets to cut carbon emissions, reduce water usage and recycle plastics and other materials.
Read MoreLondon, UK, April 30, 2020 - Move over ice cream and see ya frappuccino - there’s a new indulgent summer treat in town that’s set to take the nation by storm. Experts in indulgence, Bahlsen, have teamed up with treating aficionados at Baileys to create the biscuit of the season - Bahlsen Baileys Squares Strawberries & Cream, a partnership that was brokered by Beanstalk.
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