Posts tagged COVID-19
My, How We’ve Changed: How COVID-19 Has Transformed Our Consumer Behaviors

November 12, 2020: By: Todd Kaufman, VP of Business Development

Seven months into the pandemic, what has changed? Pretty much everything! As the initial shock of lockdown and quarantine has faded, we have all evolved as humans and as consumers. In that process, we have learned how resilient and adaptable we can truly be. From the way we work to the way we exercise to the way we eat, the impact of COVID-19 has transformed our purchase habits and how we interact with our favorite brands.

Read More
Thought LeadershipBeanstalk BeanstalkCOVID-19, Thought Leadership, Trends, Consumer Behavior, Consumers, LinkedIn, Todd Kaufman
The Power of Licensing #13: Will Consumers Remember Tomorrow How Brands Act Today?

May 7, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk

Recent research reveals that how brands act today, during the pandemic, will have an effect on consumer loyalty and purchasing behavior when we are in a post-pandemic world. Yet there is an opposing viewpoint: the market has a short memory and actions by brands today won’t make a difference tomorrow. But brands matter and the coronavirus pandemic is revealing just how strong brand equity really is. Who ever thought that finding a 12-pack of Charmin or a six-pack of Bounty at the local supermarket would feel like winning the lottery?

Read More
Thought Leadership, The Power of LicensingBeanstalk BeanstalkThought Leadership, The Power of Licensing, Michael Stone, Forbes, Forbes Contributor, COVID-19, Brands, Brands Matter, Charmin
Tinderbox: How Gamers, Merch and Esports can Supercharge Retail

New York, NY, April 2, 2020 - Dave Tovey of Tinderbox shines a light on the digital landscape of gaming, consumer goods and retail. Tinderbox, a division of the Beanstalk group, is the dedicated licensing and brand extension arm specialising on video games, digital media brands and Esports. As well as managing consumer product programs for some of the world biggest gaming brands including “Call of Duty”, “Xbox”, “Halo”, “Crash Bandicoot” and the esports league “ESL”, Tinderbox is an industry expert in how gaming and consumer behaviour align.

Read More
Editorial FeatureBeanstalk BeanstalkInterview, License Global, Dave Tovey, Tinderbox, Esports, COVID-19, Digital Gaming, digital brands
How Are You Doing 2.0? More Reports From The Coronavirus Field

New York, NY March 23, 2020 -We’re at a point where people and companies have begun settling into their new WFH routines, dealing with both their personal needs and circumstances, as well as the business imperatives they face for the inevitable aftermath of the current worldwide emergency. (And one can take a small measure of comfort from snippets such as the one in the report below from LMCA’s Allan Feldman that “Our China offices reopened a week ago.”)

Read More
Editorial FeatureBeanstalk BeanstalkEditorial Piece, Licensing International, COVID-19, Allison Ames, Thought Leadership