Las Vegas, NV, June 5, 2019 - Godiva Chocolatier has partnered with General Mills and The Kraft Heinz Company for a range of premium baking products.
Read MoreLas Vegas, NV, June 5, 2019 - Licensing International has announced its winners of the 2019 International Licensing Awards which took place during Licensing Expo at the Mandalay Bay Convention Center in Las Vegas.
Read MoreLas Vegas, NV, June 4, 2019 - Brand extension licensing agency Beanstalk has brokered an agreement with Great Spirits Baking Company on behalf of Captain Morgan, a rum brand produced by Diageo.
Read MoreNew York, New York, June 3, 2019 – Internationally renowned designer, Jason Wu, has selected Beanstalk as his exclusive brand licensing agency. Jason Wu holds an esteemed and premium position within the fashion world and he has been strategic and innovative in extending his brand through select lifestyle and home products.
Read MoreNew York, NY, May 29, 2019 - Beanstalk has brokered three new deals for the Black & Decker brand. The three new partnerships include agreements with Wiesner Products, Vanderbilt Home and CYA. Wiesner Products will extend the Black & Decker brand in cookware and bakeware.
Read MoreNew York ,NY, May 24, 2019 - Beanstalk has announced it will be expanding the Craftsman licensing program into new categories for the remainder of 2019.
Read MoreNew York, NY, May 21, 2019 | Alcoholic beverage producer Diageo has tapped Beanstalk to represent its Crown Royal, Don Julio and Smirnoff brands in North America. The deal expands Diageo’s relationship with Beanstalk, which previously included Guinness, Baileys, Captain Morgan and Johnnie Walker.
Read MoreNew York, NY, May 20, 2019 - Online travel agency Travelocity has expanded its partnership with brand licensing company Beanstalk. The renewed agreement will see Beanstalk identify new opportunities to expand Travelocity’s licensing program into the luggage, electronics and fitness tracker verticals. Travelocity’s previous licensing deals include consumer products such as wallets and accessories.
Read MoreNew York, NY, May 14, 2019 | Carnegie Hall has chosen Beanstalk to serve as its global licensing agent. Beanstalk’s new role will see the company identify new licensing avenues that complement Carnegie Hall’s music education programs and venue brand identity.
Read MoreApril 17, 2019 | By Oliver Herzfeld and Ronald L. Crane
Marketing Architects, Inc., an agency that produced advertising with unsubstantiated claims for weight-loss products, has recently settled a joint complaint brought by the Federal Trade Commission and the State of Maine. As part of the settlement,
Read MoreApril 3, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk
With so many failures over the years, what’s the secret that allows one celebrity to succeed and causes so many others to fail? Michael Stone, Beanstalk Chairman & Co-founder, discusses the five factors that are necessary for celebrity success and the reasons why retailers are interested in these celebrity licensing programs.
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