Posts tagged Brand Representation
Kraft Heinz Flavors Up Coffee Aisle with Non-Alcoholic BAILEYS® Ready-to-Drink Cold Brew Coffee in Cans

Chicago, September 23, 2019 - Bringing an indulgent adult treat and authentic flavors to the coffee aisle, Kraft Heinz is partnering with BAILEYS®, the producers of the world's best-selling cream liqueur, to launch non-alcoholic BAILEYS® Ready-to-drink Cold Brew in cans.

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CROWN ROYAL, DON JULIO AND SMIRNOFF TOAST TO BEANSTALK

New York, NY, May 21, 2019 | Alcoholic beverage producer Diageo has tapped Beanstalk to represent its Crown Royal, Don Julio and Smirnoff brands in North America. The deal expands Diageo’s relationship with Beanstalk, which previously included Guinness, Baileys, Captain Morgan and Johnnie Walker.

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TRAVELOCITY EXTENDS TRIP WITH BEANSTALK

New York, NY, May 20, 2019 - Online travel agency Travelocity has expanded its partnership with brand licensing company Beanstalk. The renewed agreement will see Beanstalk identify new opportunities to expand Travelocity’s licensing program into the luggage, electronics and fitness tracker verticals. Travelocity’s previous licensing deals include consumer products such as wallets and accessories.

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Beanstalk to Represent the CRAFTSMAN Brand Following Acquisition by Stanley Black & Decker, Inc.

 New York, NY, Sept. 21, 2018 – Following the acquisition of the CRAFTSMAN brand by Stanley Black & Decker (NYSE: SWK), Beanstalk, a global brand extension licensing agency, has been selected to represent CRAFTSMAN for licensed consumer products. Beanstalk will serve as CRAFTSMAN’s exclusive licensing agency and will represent the brand globally.

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