June 28, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced that it has been selected by Outfit7 as the exclusive, global licensing agency for Talking Friends, the wildly popular series of mobile applications that have become a pop culture phenomenon. Beanstalk will be tasked with launching a worldwide licensing program across multiple categories for Talking Friends, its series of mobile applications and its cast of characters including Talking Tom Cat, Talking Ben the Dog and Talking Gina the Giraffe, among others.
Read MoreOne of the most photographed women in the world, Paris Hilton has parlayed her party-girl persona and tabloid fame into a merchandise and licensing empire. Now, at 30, her image of carefree heiress -- a celebutante who is famous for just being famous -- belies the fact that Hilton has become a lucrative global brand.
Read MoreJune 23, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced that it has been selected as the exclusive licensing agency for Stop Staring!, the high-end designer to the stars of vintage-inspired cocktail and party dresses. Leveraging Stop Staring!’s brand equities and expertise—which come from more than a decade at the forefront of Hollywood trend, style and design—Beanstalk will extend the Stop Staring! brand into a number of exciting new product categories worldwide including accessories, footwear, eyewear, leather goods, jewelry, lingerie, outerwear, swimwear and fragrance.
Read MoreJune 13, 2011, Las Vegas, NV., Mandalay Bay Convention Center, Booth 5063, – Beanstalk, a leading global brand licensing agency and consultancy, celebrated its past 12 months of success and innovation today at the 2011 Licensing International Expo. Riding the momentum created by joining forces with Nancy Bailey & Associates, the addition of several major brands to its world-class client roster, and the launch of its innovative business unit, Beanstalk TransAct™, 2011 is quickly shaping up to be one of Beanstalk’s best years ever
Read MoreIt is safe to say that over the last two decades businesses and brands that had traditionally existed offline have scrambled to transition themselves online. Like the advent of the Internet in the ‘90s causing a frenzied rush from brands and consumer products attempting to migrate online, the vast adoption of mobile devices and subsequent mobile platforms have led to furious attempts by brands to become online apps — not particularly surprising. However, I’m more excited about apps becoming brands.
Read MoreJune 13, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced the addition of Rosa Mexicano to its impressive client roster. Beanstalk will help Rosa Mexicano extend its authentic Mexican fine dining experience into a line of food and beverage products, launching in 2012 at major grocery and club stores.
Read MoreMAY 16, 2011, New York, NY., — Beanstalk, a leading global brand licensing agency and consultancy, today announced the launch of a revolutionary new service offering, TransAct™, to provide integrated technologies and services across legal, contract administration, royalty management, product approvals trafficking, financial reporting, and auditing.
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