Stop Staring! Selects Beanstalk
June 23, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced that it has been selected as the exclusive licensing agency for Stop Staring!, the high-end designer to the stars of vintage-inspired cocktail and party dresses. Leveraging Stop Staring!’s brand equities and expertise—which come from more than a decade at the forefront of Hollywood trend, style and design—Beanstalk will extend the Stop Staring! brand into a number of exciting new product categories worldwide including accessories, footwear, eyewear, leather goods, jewelry, lingerie, outerwear, swimwear and fragrance. The brand, which is sold at affordable prices in boutiques alongside Dolce & Gabanna and Diane Von Furstenberg, will leverage licensing to meet the growing demand from consumers to expand the Stop Staring! collection to further complete its classic look and allow women to experience the brand from head to toe. While upholding Stop Staring!’s incomparable levels of quality and design, the new products will maintain affordable price points and fully coordinate with the primary collection’s color schemes, sartorial sense and near-custom fit.
“Our vintage-inspired lines of dresses and clothing have been so well received that the demand for additional product lines from retailers and consumers alike has been overwhelming," said Alicia Estrada, designer and founder of Stop Staring! "Developing and executing a licensing strategy with Beanstalk, an agency that has extensive experience in supporting a number of high-profile fashion brands, will allow us to seamlessly complement our existing collections efficiently and quickly with little risk.”
Worn by Paris Hilton, Kim Kardashian and True Blood‘s Kristin Bauer, among others, Stop Staring! dresses are sold in boutiques around the world and have been featured on TV shows such as Good Day LA, Saturday Night Live and The Real Housewives.
“As high fashion becomes more accessible and buying trends continue to shift towards timeless classics, the moment for Stop Staring! to expand its brand could not be better,” said Dan Levin, Managing Director, Beanstalk West Coast Operations. “Stop Staring!’s alluring, glamorous styles and celebrity following have propelled the brand to a point where meeting the demands of their fans and extending into new product categories is a necessary next step for continued, meaningful growth.”
Stop Staring! dresses are designed to fit any woman from size 4-24 and are created using real models to help highlight women’s body types, allowing a couture-like fit at an affordable price.
About Stop Staring! Established in 1997, Stop Staring! is the leader in original vintage chic cocktail dresses and clothing that flatter the figure and cater to a woman's independent spirit with timeless and classic styles at consistently affordable prices. Stop Staring! cocktail dresses have been worn by a countless number of Celebrity A-listers, including Paris Hilton, Eva Mendes, Kim Kardashian, Ashley Greene and Kristin Bauer.
About Beanstalk Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers, celebrity/expert talent management, and TransAct™ customized legal and financial services.
Beanstalk is the licensing agency of record for over 50 world-class brands and has developed thousands of brand extensions in every major product category, resulting in nearly $2.3 billion in retail sales in 2010 alone. The company is headquartered in New York, with offices in London, Los Angeles, Atlanta, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com.
Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC). Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company.