August 27, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk
Kith and The Coca-Cola Company unveiled their third collection of apparel and accessories online on August 18th at 11 a.m. And there’s a lot of buzz about it. There are over 60 styles and all four seasons are offered. Michael Stone reviews this new Kith collection.
Read MoreJuly 31, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk
William Faulkner famously wrote, “The past is never dead. It’s not even past.” We think that we are living in a unique age of retail change and, surely, we are witnessing great and accelerating change in how, where and when we buy goods. But sometimes, a strategy that we thought was old and tired, actually becomes new again.
Read MoreJuly 25, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk
The Ivanka Trump fashion line of clothing and accessories is an entirely licensed line of products that lived by the sword and now, apparently, has died by the sword.
Read MoreMarch 22, 2018 | Are we about to say farewell to Geoffrey the Giraffe, the Toys R Us mascot? Are we never again to be serenaded by the jingle “I’m a Toys R Us kid”? Or is this just adieu (until we meet again)? Toys R Us filed for liquidation on March 15, 2018, seeking to shutter its 735 stores and sell off its inventory.
Read MoreMarch 5, 2018 | When a brand takes a position on an important issue, that position becomes associated with not just the core product or service of the licensor, but the licensed products as well. We need to understand how and why brands often feel compelled to take a stand. That brings me to The Power of Licensing #3.
Read MoreFeb. 22, 2018 | Licensing relies on the strength and integrity of brands and how brands communicate their message to consumers and other stakeholders. Indeed, licensing is one of the marketing tools that brands can utilize. It is essential for those of us in the licensing community to understand the equities of brands and how brands can strengthen those equities but also how brands can damage those equities.
Read MoreFeb.9, 2018 | This is my first post on BeanTalk, under the heading “The Power of Licensing.” I’ll write about things happening in the licensing industry, the marketing/communications industry, business in general, and our culture that are or will have an impact on licensing.
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