New York City, NY, February 19, 2020 –Affinity Brand Partners, a leading provider of smart watch and wearable personalization, has licensed the U.S. Army brand to create a line of U.S. Army-branded smartwatch bands and Apple AirPod case covers . Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the license agreement.
Read MoreTortona, IT, January 28, 2020 - Maurizio Distefano Licensing (MDL) has been appointed by Beanstalk, the global licensing agency behind some of the most famous brand extensions in the world, to manage the licensing programs for BAILEYS and GUINNESS (owned by Diageo) for the Italian market.
Read MoreNEW YORK CITY, January 29, 2020 – Beanstalk has added The Ohio State University to its list of clients, having recently signed a representation agreement to help grow and optimize what is already the nation’s largest collegiate licensing program. Beanstalk will assist in both long-term strategic growth initiatives and operational management of Ohio State’s program.
Read MoreNEW YORK CITY, January 21, 2020 – PERDUE®, the leading brand of fresh and organic chicken products in the U.S., is partnering with licensing agency Beanstalk to extend the brand into complementary food categories. This new partnership is part of the premium protein brand’s commitment to offer evolved, differentiated, high-quality mealtime and snacking protein solutions that fit conveniently into consumers’ lifestyles.
Read MoreNew York, December 11, 2019 - The first four games are making their way to retail in time for the holidays. Guinness-inspired pub games have arrived. The Guinness Pub Game Series will be sold as part of the Front Porch Classics’ brand.
Read MoreNew York, December 9, 2019 - Licensing agency Beanstalk has inked new deals for client brands Stanley, Energizer and Guinness.
Read MoreNew York, October 29, 2019 – The Energizer Bunny, who is Still Going™ as the lovable brand character symbolizing the quality and power of Energizer Holdings’ products, will debut as a collectible Funko figure.
Read MoreNew York, October 11, 2019 - Beanstalk, the exclusive brand extension licensing agency for Diageo, has brokered a deal between Baileys and German biscuits and cookies maker Bahlsen.
Read MoreChicago, September 23, 2019 - Bringing an indulgent adult treat and authentic flavors to the coffee aisle, Kraft Heinz is partnering with BAILEYS®, the producers of the world's best-selling cream liqueur, to launch non-alcoholic BAILEYS® Ready-to-drink Cold Brew in cans.
Read MoreLas Angeles, CA, June 20, 2019 - The cannabis industry is in its infancy. The combination of stringent legislation, unfavorable policies and relatively high entry costs are just a few of the barriers bedeviling the industry. While the government through a series of favorable policies has already started the process of improving the ease of cannabis business, another step that can help the industry grow is Cannabis licensing.
Read MoreNew York, NY, June 12, 2019 - Having built cannabis, hemp and CBD brands for other companies, PROHBTD is shifting focus to outbound licensing of its own brands, says CEO Drake Sutton-Shearer. As part of that effort, PROHBTD hired Beanstalk to license the hemp-based Hempathy and Ceeby Dee’s brands for personal care and household products.
Read MoreLas Vegas, NV, June 12, 2019 = What do you get when you marry one of the largest product trends in recent decades with one of the most respected business growth strategies? For the first time in its 35-year history, Licensing Expo -- the world's largest and most influential brand licensing event, which took place in Las Vegas last week -- expanded to include cannabis wellness companies in its lineup.
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