Cannabis and the Branding Challenge: It’s Not Just About Legalization, It’s About Normalization

October 29, 2019 | By: Allison Ames, President and CEO of Beanstalk

There’s no doubt that we are in the midst of a green rush: By 2022, sales of legal cannabis are expected to surpass $20 billion. And sales of CBD (short for cannabidiol, it’s the non-psychoactive ingredient in cannabis and hemp versus THC, the psychoactive ingredient) products grew by 57% last year alone. This year, three out of four U.S. chefs identified cannabis-infused food as a strong trend. According to surveys, members of Gen Z view cannabis as healthier than alcohol.

The Power of Licensing #10: What Do Plus-Size Apparel, Cannabis And Esports All Have In Common? Part Two Of A Three-Part Series

August 5, 2019 | By: Michael Stone, Co-founder and Chairman

This is the second of a three-part series about product categories that have recently re-invented themselves due to cultural, societal, technological and political trends. Categories where the economics intersect with the trends. Part One in the series examined the plus-size fashion category. Part Two examines cannabis.

The Power of Licensing #10: What Do Plus-Size Apparel, Cannabis And eSports All Have In Common? Part One Of A Three-Part Series

July 29, 2019 | By: Michael Stone, Chairman & Co-founder of Beanstalk

If you live long enough, you see a lot of products and, indeed, entire product categories come and go. In the present time, much of this change has been driven by technology. CD players are gone; Spotify is here. Filofax disappeared, and we now have calendars and notes on our phones. Who needs paper maps when there is Google maps?

Licensing Expo 2019: Five Trends Ahead for the Licensing Industry

June 28, 2019 | By: Allison Ames, President & CEO of Beanstalk

Beanstalk has returned from Licensing Expo 2019 full of enthusiasm and excitement for the continued evolution of the licensing industry. My experience in Las Vegas only reinforces the view that brand licensing will play an increasingly powerful role on the retail “battlefield.” Licensing is clearly the stealth tool for smart brands that need to connect with customers amid the influx of new competitors and marketing messages flowing through all channels.

Can Cannabis Licensing Help Grow the Medical Marijuana Industry to New Highs?

Las Angeles, CA, June 20, 2019 - The cannabis industry is in its infancy. The combination of stringent legislation, unfavorable policies and relatively high entry costs are just a few of the barriers bedeviling the industry. While the government through a series of favorable policies has already started the process of improving the ease of cannabis business, another step that can help the industry grow is Cannabis licensing.

PROHBTD Turns Focus to Outbound Licensing via Beanstalk

New York, NY, June 12, 2019 - Having built cannabis, hemp and CBD brands for other companies, PROHBTD is shifting focus to outbound licensing of its own brands, says CEO Drake Sutton-Shearer. As part of that effort, PROHBTD hired Beanstalk to license the hemp-based Hempathy and Ceeby Dee’s brands for personal care and household products.

Licensing Cannabis: A Giant Step Forward

Las Vegas, NV, June 12, 2019 = What do you get when you marry one of the largest product trends in recent decades with one of the most respected business growth strategies? For the first time in its 35-year history, Licensing Expo -- the world's largest and most influential brand licensing event, which took place in Las Vegas last week -- expanded to include cannabis wellness companies in its lineup.

Cannabis will ‘disrupt virtually every consumer industry,’ says Beanstalk

New York, NY, June 10, 2019 - Cannabis is ‘poised to disrupt virtually every consumer industry,’ from food and drink, beauty, and wellness, to the likes of home and garden, tourism and more, according to Beanstalk’s CEO and president, Allison Ames.

Cannabis: A Budding Industry

Oct. 3, 2018 | As taboos are falling by the wayside, many companies are looking to incorporate cannabis into their business plan. But it’s not business as usual. The cannabis industry is quickly becoming a legitimate business. In 2017, it made nearly $9 billion in sales, according to Tom Adams, managing director, BDS Analytics, which tracks the budding sector. To put it into perspective, sales are equivalent to the entire snack bar industry.

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