COMMITTED TO CONTINUED GROWTH, PREMIUM POULTRY BRAND PERDUE® PARTNERS WITH LICENSING AGENCY BEANSTALK TO EXTEND TO NEW PROTEIN-CENTRIC FOOD CATEGORIES
NEW YORK CITY, January 21, 2020 – PERDUE®, the leading brand of fresh and organic chicken products in the U.S., is partnering with licensing agency Beanstalk to extend the brand into complementary food categories. This new partnership is part of the premium protein brand’s commitment to offer evolved, differentiated, high-quality mealtime and snacking protein solutions that fit conveniently into consumers’ lifestyles.
Perdue Farms, the PERDUE brand’s parent company, is a fourth-generation, family-owned American company that prides itself in implementing industry-leading animal care practices, including raising all chickens with 100% vegetarian feed with no animal by-products. Perdue Farms’ brands are leaders in no-antibiotics-ever premium chicken, turkey, pork, and beef, and in USDA-certified organic chicken.
With this new partnership, Beanstalk will serve as PERDUE’s exclusive brand extension licensing agency, helping to enhance PERDUE’s reputation as the brand that consumers rely upon for the highest-quality, freshest-tasting, most convenient, better-for-you foods.
Allison Ames, President and CEO of Beanstalk said, “We are delighted and honored to work with PERDUE, the most trusted brand in premium protein. With today’s trend toward healthier and balanced eating, PERDUE’s expansion into additional protein-centric foods will offer families new ways to help achieve healthier lifestyles.”
“As we celebrate our 100th anniversary in 2020, our commitment to helping families meet all their various mealtime needs continues,” said Eric Christianson, Chief Marketing Officer at Perdue Farms. “We’re excited to extend PERDUE into additional food categories that provide consumers with new options for the highest quality, premium protein foods.”
The new licensed products will be available at grocery, mass, club and convenience stores in North America.
About Perdue Foods
The PERDUE® brand is the number-one brand of fresh chicken in the U.S., with a full lineup of no-antibiotics-ever products under the PERDUE® and PERDUE® HARVESTLAND® brands, and USDA certified organic chicken the PERDUE®HARVESTLAND® Organic and PERDUE® SIMPLY SMART® ORGANICS™ brands. We're recognized as the first to successfully market chicken by branding and advertising a product measurably superior to the competition, and we've been innovating ever since. All of our chickens are fed an all-vegetarian diet with no animal by-products. They're cared for in a clean, safe environment, and our programs are verified by the USDA. We've led the way in raising healthy poultry without antibiotics, and we're setting new standards for animal care. Learn more at www.perdue.com.
About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), icon representation, manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.
About the Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.