New York, NY, January 4, 2019 | Baileys, a Diageo brand, and its new licensing partner Danone North America, have released a new line of reimagined flavored coffee creamers.
Read MoreNew York, NY, January 2, 2019 | Congrats to Michael Stone, Chairman and Co-founder of Beanstalk - Brand Extension Licensing Agency, and Pam Lifford, President of Warner Bros. Entertainment Global Brands & Experiences, on their induction to the 2019 LIMA Licensing Hall of Fame! They will be honored at the LIMA Licensing Awards Ceremony on June 4 during Licensing Expo 2019 in Las Vegas.
Read MoreNew York, NY, November 27, 2018 | The owners of the world renowned entertainment icon, Bozo the Clown, have signed an exclusive representation agreement for licensing with Beanstalk.
Read MoreNew York, NY, November 6, 2018 | Beanstalk co-founder and chairman Michael Stone has written a comprehensive book on brand licensing that situates the industry in the current marketing and retail landscape.
Read MoreNew York, NY, Sept. 21, 2018 – Following the acquisition of the CRAFTSMAN brand by Stanley Black & Decker (NYSE: SWK), Beanstalk, a global brand extension licensing agency, has been selected to represent CRAFTSMAN for licensed consumer products. Beanstalk will serve as CRAFTSMAN’s exclusive licensing agency and will represent the brand globally.
Read MoreNew York, NY, Sept. 18, 2018 – Pandemonia, a performative and traditional artist, has signed an exclusive representation agreement for licensing with Beanstalk.
Read MoreLondon, UK, September 14, 2018 - The first original American bar and grill brand, TGI Fridays™ has partnered with Manchester Drinks, a UK-based manufacturer, to launch a range of TGI Fridays™-branded ready-to-drink cocktails. Beanstalk, TGI Fridays’™ brand extension licensing agency, brokered the agreement.
Read MoreLONDON, UK, FEBRUARY 20, 2018 – Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading European food group, Vandemoortele, to create a range of doughnuts under the iconic international lollipop brand, Chupa Chups®.
Read MoreLondon, 7 February 2018 – Boost, a new dedicated pay-as-you-go (PAYG) energy supplier, has launched a major new advertising campaign that pays homage to global icon Bruce Lee.
Read MoreNew York, New York, May 15, 2017 – Global food company Yildiz Holding has appointed Beanstalk as its exclusive brand extension agency for the Godiva, McVitie’s, FLIPZ and TURTLES brands in key strategic territories
Read MoreLondon, United Kingdom, May 2nd, 2017 — Leading global brand extension agency, Beanstalk, is working with TGI Fridays™ to expand its licensing programme internationally with a focus on the business’s top performing markets including the UK, Australia, Taiwan and South Korea.
Read MoreLONDON, U.K., APRIL 27, 2017 — Tinderbox, the digital division of leading global brand extension agency Beanstalk, has been appointed by Activision to represent the licensing opportunities in Europe for the top-selling video game entertainment franchise, Call of Duty®.
Read More