New Baileys Products Hit Store Shelves

January 4, 2019 - Baileys, a Diageo brand, and its new licensing partner Danone North America, have released a new line of reimagined flavored coffee creamers.

The range features a reinvented recipe and three new flavors–the Original Irish Cream, Vanilla Cream and Mocha Mudslide. As a new partner, Danone North America has worked to fine-tune Baileys' product line, introduce new packaging and expand distribution.

"We are so excited to reintroduce the Baileys line of delicious and indulgent coffee creamers," says Mac Krause, brand manager, Baileys creamers, Danone North America. "We asked for feedback from consumers and worked closely with our product innovation team to craft a rich and creamy coffee experience with the new recipe. We have focused on optimizing taste and texture, and we hope Baileys fans–and new fans¬–enjoy a splash of Baileys coffee creamer in their next cup of coffee."

The new Baileys creamers are available at grocery outlets nationwide.