Beanstalk Pairs Airheads and Jel Sert to Launch Airheads Fruit Squeezers Beverages

May 3, 2011, New York, NY., — Beanstalk, a leading global brand licensing agency, today announced a partnership between its client, Airheads, and The Jel Sert Company to introduce Airheads Fruit Squeezers, a line of Airheads fruit flavored beverages. In its first foray into the beverage category, Airheads will pair its iconic Watermelon and Blue Raspberry flavors with Jel Sert’s colorful, squeezable packaging to offer a similarly irreverent brand experience as Airheads candy. Airheads Fruit Squeezers launched in April 2011 at select Walmart stores, with additional grocery, mass, and value channel retailers to follow.

“A partnership with Jel Sert provides Airheads with yet another way for consumers to experience our brand and for Airheads to deliver our unique flavor profiles,” said Irene Pritchett, senior brand manager at Perfetti Van Melle USA. “For years, children of all ages have been drawn to our colorful and fun flavors, and we’ve found the right partner to allow us deliver that experience in the beverage category.”

Popsicle® Airheads® Ice Pops Coming to a Freezer Case Near You

May 3, 2011, New York, NY., — Perfetti Van Melle USA today announced a licensing partnership with Unilever, a leading consumer goods manufacturer, to extend its “out-of-control” fruity-flavored Airheads® candy bars to tangy, chewy and delicious ice pops under the Popsicle® brand. Popsicle® Airheads® ice pops will leverage the brand’s unique flavor profiles and vibrant color palette to provide consumers with a delicious new way to experience the brand. Perfetti Van Melle and Unilever were brought together by Beanstalk and Seltzer Licensing Group, Airheads and Unilever’s exclusive licensing agencies, respectively.

McCormick Selects Beanstalk and Division Nancy Bailey Associates as Licensing Agency for Old Bay Seasoning Brand

May 2, 2011, New York, NY., — Beanstalk and its division, Nancy Bailey & Associates, announced today that it has been selected as the licensing agency of record for McCormick & Company’s Old Bay® Seasoning Brand. The agency will leverage the Old Bay Seasoning experience into both food and non-food categories to reinforce the brand’s vision of becoming the definitive seafood flavoring brand in the U.S. Beanstalk and Nancy Bailey & Associates will help Old Bay extend its unique blend of ingredients, iconic logo and packaging, recipes, and bright, bold artwork into multiple product categories, including fresh and frozen meals, sauces and marinades, as well as housewares, kitchen supplies and apparel. Products are targeted to launch in 2012 at mass retailers, grocery, drug, convenience and club stores.

“Old Bay’s distinct flavor has allowed the brand to amass an army of devoted brand enthusiasts, all of whom share a passion for seafood and food in general,” said Ben Flood, Senior Associate Product Manager, Old Bay. “Consumers are turning to seafood as they continue to look for nutritious meal options, and through licensing, Old Bay can fill a void in the marketplace for delicious, flavorful foods as well as cooking accessories to assist with preparation.”

Chiquita Brands Selects Nancy Bailey & Associates as Licensing Agency

March 8, 2011, Atlanta, GA., – Nancy Bailey & Associates, a leading corporate brand licensing agency, announced today that it has been selected by Chiquita Brands to extend both the Chiquita and Fresh Express brands into both non-food and new food categories in the U.S. and Canada. Nancy Bailey & Associates will leverage its deep experience in licensing food brands to create and execute strategic licensing programs that communicate the brands’ characteristics of high quality and freshness. Chiquita is the number one consumer preferred banana brand globally and has 99% brand awareness among American consumers. Americans also consume 20 million servings of Fresh Express salads each week, making it the number one salad brand in the United States.

“The positive associations that consumers make between both Chiquita and Fresh Express with quality, flavor, freshness and nutrition creates tremendous potential for brand extension,” said Nancy Bailey, chairman, Nancy Bailey & Associates. “We are confident that licensing will enable Chiquita and Fresh Express to leverage these qualities in relevant categories and retail channels.”

Christopher Lowell Partners with Fayette-Renaissance to Design Bed and Bath Line

March 1, 2011, New York, NY., — Beanstalk, a leading global brand licensing agency, today announced that it has secured a strategic brand-licensing agreement between its client, Christopher Lowell, and Fayette-Renaissance. The new agreement will introduce a line of branded bedding and bath products inspired and designed by Emmy Award-winning television host, best-selling author and design expert, Christopher Lowell. The partnership will produce a product line that will include fashion bath towels, bedding, sheets, throws, blankets, window treatments, decorative pillows and beach towels. Products will be available at department stores, specialty retailers, member only sites, and TV shopping networks in spring 2011.

“The combination of Christopher’s recognized and reputable brand with high quality manufacturer Fayette-Renaissance is a perfect match,” said Dan Levin, managing director, Beanstalk Los Angeles. “We anticipate the resulting product line will be both a branding and retail success.”

Sears Says 'I Do' With New Launch of David Tutera Bridal Jewelry Collection

February 1, 2011, New York, NY., — Today, Sears and wedding and entertaining expert David Tutera say “I do,” with the debut of the David Tutera Bridal Jewelry Collection. The aspirational line of engagement rings and wedding bands, designed within four distinct collections, offers brides-to-be the perfect expression of a deeply personal and lifelong relationship. All settings in the Eternal, Heirloom, Radiance and Legacy designs, of which the premiere collection is comprised, will be available at Sears stores nationwide as well as online at http://www.Sears.com/DavidTuteraJewelry beginning Feb. 1. Tutera's primary inspiration for the four collections originated from his desire to inspire each woman to be the unique and special bride she has dreamed of becoming her whole life. The sculptured pieces feature exquisite designs made from premium materials. Additionally, the four themes were created to have special and significant meaning: The Eternal collection represents the cherishing of a bright future; the Heirloom collection embodies the love that stands the test of time; the Radiance collection boldly signifies that all eyes are on the bride; and the Legacy collection epitomizes the enduring union in which the love story continues. Each ring incorporates a genuine blue sapphire on the inner band—a unique detail that allows brides to incorporate their “something blue”—as well as exquisitely detailed symbols of love and loyalty that will be the hallmark of their married lives. Tutera's solitaire rings also feature a signature floral head, drawing from both tradition and the designer's personal passion for flowers.

HGTV Launches HGTV Home Lifestyle Brand with Paint, Flooring and Bedding

January 26, 2011, Knoxville, TN., — HGTV, the country’s leading home and lifestyle television network, will expand its collection of licensed products with the launch of the HGTV HOME™ brand and three new product lines in the paint, flooring and bedding categories. Sherwin-Williams will launch the exclusive HGTV HOME by Sherwin-Williams, a line of interior paint and painting supplies, available in 3,000 stores by June 2011. Beginning this spring, Shaw Industries will launch the exclusive HGTV HOME-Flooring by Shaw in select retail outlets, and the HGTV HOME fashion bedding collection, in partnership with Victoria Classics, will become available at retail nationwide. HGTV HOME products are designed to be both functional and stylish, providing consumers with the right blend of form and innovation. Rooted in great design and aligned with current marketplace trends, the products translate the rich content, educational and inspirational voice, and great style that consumers love about HGTV to home and lifestyle products.

Press ReleasesBeanstalk BeanstalkJanuary 26, 2011HGTV, Beanstalk Licensing Agency, Brand Licensing

Omnicom Group’s Diversified Agency Services Acquires Pioneering Corporate Licensing Agency Nancy Bailey & Associates

January 12, 2011, New York, NY., — Omnicom Group Inc.’s (NYSE: OMC) Diversified Agency Services (DAS) has acquired Atlanta-based Nancy Bailey and Associates, Inc. (www.baileylicensing.com). The agency, which was founded by Nancy Bailey in 1982, is one of the industry’s most successful corporate licensing firms. Nancy Bailey & Associates will become a division of DAS’s Beanstalk, the leading global brand licensing agency and consultancy. Nancy Bailey has been named a vice chairman of Beanstalk and will report directly to Beanstalk’s president and CEO Michael Stone. “Nancy Bailey & Associates and Beanstalk are without question the two preeminent brand licensing agencies in the world. Not only have they both been true pioneers in corporate licensing but they both continue to innovate and push the industry forward with their creativity and leadership,” said Tom Harrison, CEO of DAS. “Together, they form the biggest, most experienced, successful and innovative licensing agency in the world.”

Press ReleasesBeanstalk BeanstalkJanuary 12, 2011Omnicom, DAS, Beanstalk Licensing Agency, Brand licensing

Beanstalk Celebrates a Successful Year of Growth in Asia in 2010

January, 10-12 2011, Hong Kong Convention & Exhibition Centre. Booth 3G-D25 — Beanstalk, a leading brand licensing agency and consultancy, today celebrated a year of achievements and growth for its Hong Kong office, announcing an industry award win for Jaguar licensee Eurolink and two major innovative partnerships and brand extensions for its existing roster of world-class clients. Eurolink won the Best Licensee Award in the 7th Premier Asian Licensing Awards for its Jaguar leather goods collection, which retails through more than 80 points of sale across China, including shop-in-shops and stand-alone retail stores.

Beanstalk’s major new innovative partnerships include a license agreement with Kalee Children’s Products, a leading manufacturer and exporter of ride-on toys and other children’s products, for several of its automotive clients. Kalee will develop high-quality pedal ride-on toys to be sold worldwide.

JO-ANN FABRIC and CRAFT STORES LAUNCHES NEW LINE OF DIY BRIDAL ACCESSORIES and EMBELLISHMENTS BY CELEBRITY WEDDING PLANNER and TV HOST DAVID TUTERA

January 11, 2011, New York, NY., — Celebrity wedding planner and entertaining expert, David Tutera has teamed up with Jo-Ann Fabric and Craft Stores to create Down the Aisle in Style™, a new line of wedding accessories and embellishments for the stylish bride. Tutera’s new collection is slated to launch the week of January 9, 2011 online at Joann.com, and will be available exclusively at 248 Jo-Ann locations nationwide on February 1, 2011. With a touch of imagination and these innovative accessories and embellishments, brides can create lavish wedding attire, décor & favors at a fraction of the cost. In addition, each product will lend David’s expertise and provide helpful “Tutera Tips” to assist bride’s with creative ideas straight from the wedding planner himself. As a result, brides-to-be will be able to affordably access a celebrity-caliber wedding planner, helping to make one of the most anticipated days of their life even more extraordinary.

“I’m excited to create a line of wedding products that do not substitute affordability for elegance,” says David Tutera. “Not every bride can afford to hire a personal wedding planner to design her big day; and so many brides enjoy a hands-on approach to their wedding preparations. We’re thrilled to provide an alternative to those who still refuse to settle for anything but perfection on a day they have been dreaming of for years.”

BEANSTALK PARTNERS ITS AUTOMOTIVE CLIENTS WITH KALEE CHILDREN’S PRODUCTS

January 10, 2011, Hong Kong — Beanstalk, a leading global brand licensing consultancy, has secured a license agreement with Kalee Children’s Products, a leading manufacturer and exporter of ride-on toys and other children’s products, for several of its automotive clients, including Ford and Volvo. Kalee Children’s Products will develop high-quality pedal ride-on toys to be sold worldwide for the respective brands. Models available will include the Ford Focus and Volvo C70 and are due to launch at retail in spring 2011.

Yvonne Hall Tobiasson, Global Merchandise and Licensing Manager at Volvo noted: “Kalee has demonstrated a commitment to quality consistent with the Volvo brand. We are very happy to be working with them to extend the Volvo brand experience to even the youngest members of the family.”

David Tutera Selects Beanstalk as Licensing and Management Agency

December 2, 2010, New York, NY., — Wedding and entertaining expert, David Tutera,today announced that he has selected Beanstalk, a leading global brand licensing consultancy, to manage his entertainment career, licensed product program, and business ventures through its 360-degree personal management services. Under the guidance of Beanstalk Los Angeles Managing Director, Dan Levin and President and CEO, Michael Stone in New York, Beanstalk will leverage its expertise and resources to integrate all of David's media platforms, licensed products, and other relationships to build his brand. Leveraging the success of David’s bridal gown collection, Beanstalk will develop a comprehensive licensing program across multiple categories including bridesmaid dresses, jewelry, accessories, floral arrangements, stationery and more. Some products are set to launch in 2011 and will be targeting today’s stylish bride, groom and other wedding participants.

HOME | ABOUT | OUR WORK | clients | NEWS | CONTACT

brand owner services | Manufacturer services | retailer Services | Royalty Auditing