JO-ANN FABRIC and CRAFT STORES LAUNCHES NEW LINE OF DIY BRIDAL ACCESSORIES and EMBELLISHMENTS BY CELEBRITY WEDDING PLANNER and TV HOST DAVID TUTERA
January 11, 2011, New York, NY., — Celebrity wedding planner and entertaining expert, David Tutera has teamed up with Jo-Ann Fabric and Craft Stores to create Down the Aisle in Style™, a new line of wedding accessories and embellishments for the stylish bride. Tutera’s new collection is slated to launch the week of January 9, 2011 online at Joann.com, and will be available exclusively at 248 Jo-Ann locations nationwide on February 1, 2011. With a touch of imagination and these innovative accessories and embellishments, brides can create lavish wedding attire, décor & favors at a fraction of the cost. In addition, each product will lend David’s expertise and provide helpful “Tutera Tips” to assist bride’s with creative ideas straight from the wedding planner himself. As a result, brides-to-be will be able to affordably access a celebrity-caliber wedding planner, helping to make one of the most anticipated days of their life even more extraordinary.
“I’m excited to create a line of wedding products that do not substitute affordability for elegance,” says David Tutera. “Not every bride can afford to hire a personal wedding planner to design her big day; and so many brides enjoy a hands-on approach to their wedding preparations. We’re thrilled to provide an alternative to those who still refuse to settle for anything but perfection on a day they have been dreaming of for years.”
“Jo-Ann Fabric and Craft Stores is excited to introduce David Tutera’s new, exclusive line of products and inspiring ideas for creating a celebration that will be cherished,” states Brent Beebe, Vice President, General Merchandising Manager for Jo-Ann. “Every girl dreams of her perfect wedding day. With these new products, every bride has access to the impeccable style of a David Tutera wedding.”
About Jo-Ann Stores, Inc. Jo-Ann Fabric and Craft Stores (NYSE: JAS) the nation’s largest fabric and craft retailer with locations in 48 states, was founded in 1943 as a single retail store. Today, more than 750 Jo-Ann stores across the country provide consumers with creative inspiration. For additional information, please visit www.Joann.com.
About David Tutera David Tutera is a leading wedding and entertaining expert and TV personality known for transforming the ordinary into the extraordinary. Tutera is the author of seven popular books on the topic and is the host of the hit primetime show, “My Fair Wedding” on WE TV, which is currently in its 4th season. His name has become synonymous with style, elegance, creativity and vision.
Awarded by Life & Style magazine as the “Best Celebrity Wedding Planner,” David's impressive celebrity client list includes Jennifer Lopez, Matthew McConaughey, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Vice President Gore at the White House, Kenneth Cole, Tommy Hilfiger, Susan Lucci and The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites. He continuously exceeds the expected with an unmatched level of inspiration, imagination, and innovation to create the latest trends. For more information, please visit www.DavidTutera.com.