March 8, 2011, Atlanta, GA., – Nancy Bailey & Associates, a leading corporate brand licensing agency, announced today that it has been selected by Chiquita Brands to extend both the Chiquita and Fresh Express brands into both non-food and new food categories in the U.S. and Canada. Nancy Bailey & Associates will leverage its deep experience in licensing food brands to create and execute strategic licensing programs that communicate the brands’ characteristics of high quality and freshness. Chiquita is the number one consumer preferred banana brand globally and has 99% brand awareness among American consumers. Americans also consume 20 million servings of Fresh Express salads each week, making it the number one salad brand in the United States.
“The positive associations that consumers make between both Chiquita and Fresh Express with quality, flavor, freshness and nutrition creates tremendous potential for brand extension,” said Nancy Bailey, chairman, Nancy Bailey & Associates. “We are confident that licensing will enable Chiquita and Fresh Express to leverage these qualities in relevant categories and retail channels.”
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