Beanstalk Celebrates a Successful Year of Growth in Asia in 2010

January, 10-12 2011, Hong Kong Convention & Exhibition Centre. Booth 3G-D25 — Beanstalk, a leading brand licensing agency and consultancy, today celebrated a year of achievements and growth for its Hong Kong office, announcing an industry award win for Jaguar licensee Eurolink and two major innovative partnerships and brand extensions for its existing roster of world-class clients. Eurolink won the Best Licensee Award in the 7th Premier Asian Licensing Awards for its Jaguar leather goods collection, which retails through more than 80 points of sale across China, including shop-in-shops and stand-alone retail stores.

Beanstalk’s major new innovative partnerships include a license agreement with Kalee Children’s Products, a leading manufacturer and exporter of ride-on toys and other children’s products, for several of its automotive clients. Kalee will develop high-quality pedal ride-on toys to be sold worldwide.

JO-ANN FABRIC and CRAFT STORES LAUNCHES NEW LINE OF DIY BRIDAL ACCESSORIES and EMBELLISHMENTS BY CELEBRITY WEDDING PLANNER and TV HOST DAVID TUTERA

January 11, 2011, New York, NY., — Celebrity wedding planner and entertaining expert, David Tutera has teamed up with Jo-Ann Fabric and Craft Stores to create Down the Aisle in Style™, a new line of wedding accessories and embellishments for the stylish bride. Tutera’s new collection is slated to launch the week of January 9, 2011 online at Joann.com, and will be available exclusively at 248 Jo-Ann locations nationwide on February 1, 2011. With a touch of imagination and these innovative accessories and embellishments, brides can create lavish wedding attire, décor & favors at a fraction of the cost. In addition, each product will lend David’s expertise and provide helpful “Tutera Tips” to assist bride’s with creative ideas straight from the wedding planner himself. As a result, brides-to-be will be able to affordably access a celebrity-caliber wedding planner, helping to make one of the most anticipated days of their life even more extraordinary.

“I’m excited to create a line of wedding products that do not substitute affordability for elegance,” says David Tutera. “Not every bride can afford to hire a personal wedding planner to design her big day; and so many brides enjoy a hands-on approach to their wedding preparations. We’re thrilled to provide an alternative to those who still refuse to settle for anything but perfection on a day they have been dreaming of for years.”

BEANSTALK PARTNERS ITS AUTOMOTIVE CLIENTS WITH KALEE CHILDREN’S PRODUCTS

January 10, 2011, Hong Kong — Beanstalk, a leading global brand licensing consultancy, has secured a license agreement with Kalee Children’s Products, a leading manufacturer and exporter of ride-on toys and other children’s products, for several of its automotive clients, including Ford and Volvo. Kalee Children’s Products will develop high-quality pedal ride-on toys to be sold worldwide for the respective brands. Models available will include the Ford Focus and Volvo C70 and are due to launch at retail in spring 2011.

Yvonne Hall Tobiasson, Global Merchandise and Licensing Manager at Volvo noted: “Kalee has demonstrated a commitment to quality consistent with the Volvo brand. We are very happy to be working with them to extend the Volvo brand experience to even the youngest members of the family.”

David Tutera Selects Beanstalk as Licensing and Management Agency

December 2, 2010, New York, NY., — Wedding and entertaining expert, David Tutera,today announced that he has selected Beanstalk, a leading global brand licensing consultancy, to manage his entertainment career, licensed product program, and business ventures through its 360-degree personal management services. Under the guidance of Beanstalk Los Angeles Managing Director, Dan Levin and President and CEO, Michael Stone in New York, Beanstalk will leverage its expertise and resources to integrate all of David's media platforms, licensed products, and other relationships to build his brand. Leveraging the success of David’s bridal gown collection, Beanstalk will develop a comprehensive licensing program across multiple categories including bridesmaid dresses, jewelry, accessories, floral arrangements, stationery and more. Some products are set to launch in 2011 and will be targeting today’s stylish bride, groom and other wedding participants.

Dow Partners with Beanstalk to Create New Home Improvement Product Line

October 25, 2010, New York, NY., — The Dow Chemical Company (NYSE:DOW) today announced that it has selected Beanstalk, a leading global brand licensing consultancy, to assist in the development of a comprehensive consumer product line for the home improvement and Do-It-Yourself (DIY) markets. Planned to launch in 2011, the program will extend the Dow Brand as well as the GREAT STUFF™ Insulating Foam Sealant and SafeTouch™ fiberglass-free insulation through best-in-class licensees. Dow will work closely with Beanstalk to introduce a line of products that offer DIYers and professionals innovative solutions in key building and construction categories.

The interior and exterior home improvement licensing program will reach consumers through home improvement and hardware retail channels that mirror Dow’s core distribution, such as Home Depot, Lowe’s, Ace, True Value and Walmart, among others. In addition to GREAT STUFF™ Insulating Foam Sealant and SafeTouch™ Brand insulation products, Dow currently sells multiple home improvement products to both DIYers and professionals including STYROFOAM™, TUFF-R™, and WEATHERMATE™ Housewrap.

Press ReleasesBeanstalk BeanstalkOctober 25, 2010Beanstalk Licensing Agency, Brand Licensing, Dow

Beanstalk Highlights Significant International Growth in 2010

September, 28-30, London Olympia, U.K., Booth D045 — Leading brand licensing agency and consultancy, Beanstalk, today celebrated another successful year of achievements and growth, announcing the addition of a significant new client, and major innovative partnerships and brand extensions for existing clients. At Brand Licensing Europe 2010, Beanstalk will showcase its world-class client roster and meet with both existing and potential new licensee and retail partners on behalf of its clients.

Dr. Seuss at Brand Licensing Europe 2010

September 28, 2010, London, U.K., – Leading brand licensing agency, Beanstalk, will be actively prospecting new licensees for the Dr. Seuss licensing programme in Europe at Brand Licensing Europe 2010, as well as working with existing licensees to further develop their programmes. This activity supports the new TV series, The Cat in the Hat Knows a Lot About That!, which launched the 6th September on CITV, and is produced by Collingwood O’Hare Productions and Portfolio Entertainment Inc. in association with Dr. Seuss Enterprises, Random House Children’s Entertainment, Treehouse and PBS Kids. The show gives children a new and engaging way to interact with the world’s most famous cat and his friends.

Press ReleasesBeanstalk BeanstalkSeptember 28, 2010Dr.Seuss, Brand licensing, Beanstalk Licensing Agency

Beanstalk Turns Over a New Leaf

June 8, 2010, Las Vegas, NV., Mandalay Bay Convention Center, Booth 5054., — Beanstalk, the world’s leading brand licensing agency and consultancy, today celebrated another successful year of achievement and growth, with the addition of exciting brands to its impressive client roster, including Sean John (Europe), Peanut Butter & Co., and Latina magazine, as well as the launch of several groundbreaking brand and product extensions for its existing clients. Building upon this momentum, Beanstalk’s celebrity and entertainment experience was bolstered this year by the opening of its Los Angeles office, headed up by former principals of LA-based Associated Talent Management (ATM), Dan Levin and Todd Optican. “The past 12 months have been an exciting period of growth for Beanstalk,” said Michael Stone, president and CEO of Beanstalk. “The addition of several strong clients, the launch of multiple new licensing programs and the opening of our new West Coast office makes us well positioned to embrace future growth. As we grow across the U.S. and in emerging markets abroad, we are confident our agency will continue to lead the way in developing innovative and successful brand extension programs.”

Sean John Signs Exclusive Agreement with Leading Brand Licensing Agency in Europe

June 7, 2010, London, U.K., — Sean John, the leading American sportswear brand named after its founder, Bad Boy music mogul Sean “Diddy” Combs, announced today its partnership with Beanstalk, one of the world’s leading brand licensing agencies, to assist Sean John with the acquisition of licensing partners for the brand across Europe. Ciarán Coyle, Beanstalk’s Managing Director, International Operations said, ‘Beanstalk is proud to be working with one of America’s fastest growing, aspirational sportswear brands. Sean John has already established a sound reputation in North America and offers significant opportunities for extension into the European market. Consumers in Europe have a strong connection with Diddy himself, and there is tremendous demand for the brand, already illustrated through sales of Sean John’s top selling fragrances. We believe that the brand will have broad appeal to young, fashion-conscious males across Europe and look forward to working with the Sean John team to grow the brand internationally.’

OFFICE DEPOT LAUNCHES NEXT GENERATION OF CHRISTOPHER LOWELL OFFICE COLLECTIONS

Press ReleasesBeanstalk BeanstalkMay 24, 2010Office Depot, Beanstalk Licensing Agency, Brand Licensing

The Beanstalk Group Brings Airheads into Exciting New Beauty and Apparel Products

March 25, 2010, New York, NY., — The Beanstalk Group today announced new agreements for Airheads, the “out of control” fruity flavored candy bars. Lotta Luv and Hybrid Apparel will join the Airheads licensing program to produce lip balms and glosses and graphic tees and tops, respectively. Owned by Perfetti Van Melle, the third largest confectionery manufacturer in the world, the Airheads licensing program leverages the brand’s leadership in the candy category to create playful and imaginative licensed products. “We are delighted to bring the fun and irreverence of Airheads to kids and teens in the form of new consumer products,” said Irene Pritchett, Senior Brand Manager at Perfetti Van Melle USA. “These creative licensed products will not only provide loyal fans with new ways to experience the Airheads brand but will allow new consumers to create an emotional connection with the brand.”

Cosmetic licensee Lotta Luv will leverage the unique flavor profiles and exciting color palettes of Airheads bars and Airheads Xtremes belts to create a flavorful portfolio of Airheads lip balms and glosses. Hybrid Apparel, a premier apparel manufacturer, will translate the beloved irreverence of Airheads into fun and colorful graphic t-shirts and tops.

HGTV Announces Stylish and Innovative Product Launches at New York Home Fashions Market

March 3, 2010, New York, NY., — HGTV, the country’s leading home and lifestyle television network, today announced the launch of HGTV HOME-branded products to be showcased at the New York Home Textiles Market on March 8th -12th. Inspired by HGTV’s expertise in all things home, products include fashion bedding and window treatments by Victoria Classics, utility bedding by Natura World and select bathroom accessories by Ginsey Home Solutions. The Beanstalk Group, HGTV’s licensing agency, is responsible for bringing these partners together. “By providing consumers with smart solutions backed by education and design inspiration, HGTV HOME products will help deepen the loyal relationship HGTV has with its viewers,” said Ron Feinbaum, executive vice president of business development for Scripps Networks. “These strategic partnerships will help drive future growth for the HGTV brand in the home and garden space.”

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