Sean John Signs Exclusive Agreement with Leading Brand Licensing Agency in Europe

Sean John Signs Exclusive Agreement with Leading Brand Licensing Agency in Europein and Programme Initiatives at Hong Kong International Licensing Show 2010

June 7, 2010, London, U.K., — Sean John, the leading American sportswear brand named after its founder, Bad Boy music mogul Sean “Diddy” Combs, announced today its partnership with Beanstalk, one of the world’s leading brand licensing agencies, to assist Sean John with the acquisition of licensing partners for the brand across Europe.

Ciarán Coyle, Beanstalk’s Managing Director, International Operations said, ‘Beanstalk is proud to be working with one of America’s fastest growing, aspirational sportswear brands. Sean John has already established a sound reputation in North America and offers significant opportunities for extension into the European market. Consumers in Europe have a strong connection with Diddy himself, and there is tremendous demand for the brand, already illustrated through sales of Sean John’s top selling fragrances. We believe that the brand will have broad appeal to young, fashion-conscious males across Europe and look forward to working with the Sean John team to grow the brand internationally.’

The partnership between Sean John and Beanstalk represents an important step in realising the global strategy of Sean John CEO Dawn Robertson to expand the brand in the international marketplace. ‘Sean John represents true urban American lifestyle with broad global appeal,’ said Robertson. ‘We believe that the brand’s unique iconic American style sets Sean John apart from its competitors and we are excited to be extending the reach of the brand into Europe, with Beanstalk’s help.’

About Sean John Sean John, a privately held company, was created by music icon and producer Sean "Diddy" Combs and made its fashion debut with a men's sportswear collection for the spring 1999 season. In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John is sold in better department and specialty stores across the country, as well as select retailers around the world. In 2006, Sean John, in partnership with Estée Lauder Companies, launched its signature men's fragrance, Unforgivable, which remains one of the highest selling men's fragrance in department stores in America. Its feminine counterpart launched in the fall of 2007 and continues to be one of the best selling scents in the category.