June 8, 2010, Las Vegas, NV., Mandalay Bay Convention Center, Booth 5054., — Beanstalk, the world’s leading brand licensing agency and consultancy, today celebrated another successful year of achievement and growth, with the addition of exciting brands to its impressive client roster, including Sean John (Europe), Peanut Butter & Co., and Latina magazine, as well as the launch of several groundbreaking brand and product extensions for its existing clients. Building upon this momentum, Beanstalk’s celebrity and entertainment experience was bolstered this year by the opening of its Los Angeles office, headed up by former principals of LA-based Associated Talent Management (ATM), Dan Levin and Todd Optican. “The past 12 months have been an exciting period of growth for Beanstalk,” said Michael Stone, president and CEO of Beanstalk. “The addition of several strong clients, the launch of multiple new licensing programs and the opening of our new West Coast office makes us well positioned to embrace future growth. As we grow across the U.S. and in emerging markets abroad, we are confident our agency will continue to lead the way in developing innovative and successful brand extension programs.”
Read MoreJune 7, 2010, London, U.K., — Sean John, the leading American sportswear brand named after its founder, Bad Boy music mogul Sean “Diddy” Combs, announced today its partnership with Beanstalk, one of the world’s leading brand licensing agencies, to assist Sean John with the acquisition of licensing partners for the brand across Europe. Ciarán Coyle, Beanstalk’s Managing Director, International Operations said, ‘Beanstalk is proud to be working with one of America’s fastest growing, aspirational sportswear brands. Sean John has already established a sound reputation in North America and offers significant opportunities for extension into the European market. Consumers in Europe have a strong connection with Diddy himself, and there is tremendous demand for the brand, already illustrated through sales of Sean John’s top selling fragrances. We believe that the brand will have broad appeal to young, fashion-conscious males across Europe and look forward to working with the Sean John team to grow the brand internationally.’
Read MoreMarch 25, 2010, New York, NY., — The Beanstalk Group today announced new agreements for Airheads, the “out of control” fruity flavored candy bars. Lotta Luv and Hybrid Apparel will join the Airheads licensing program to produce lip balms and glosses and graphic tees and tops, respectively. Owned by Perfetti Van Melle, the third largest confectionery manufacturer in the world, the Airheads licensing program leverages the brand’s leadership in the candy category to create playful and imaginative licensed products. “We are delighted to bring the fun and irreverence of Airheads to kids and teens in the form of new consumer products,” said Irene Pritchett, Senior Brand Manager at Perfetti Van Melle USA. “These creative licensed products will not only provide loyal fans with new ways to experience the Airheads brand but will allow new consumers to create an emotional connection with the brand.”
Cosmetic licensee Lotta Luv will leverage the unique flavor profiles and exciting color palettes of Airheads bars and Airheads Xtremes belts to create a flavorful portfolio of Airheads lip balms and glosses. Hybrid Apparel, a premier apparel manufacturer, will translate the beloved irreverence of Airheads into fun and colorful graphic t-shirts and tops.
Read MoreMarch 3, 2010, New York, NY., — HGTV, the country’s leading home and lifestyle television network, today announced the launch of HGTV HOME-branded products to be showcased at the New York Home Textiles Market on March 8th -12th. Inspired by HGTV’s expertise in all things home, products include fashion bedding and window treatments by Victoria Classics, utility bedding by Natura World and select bathroom accessories by Ginsey Home Solutions. The Beanstalk Group, HGTV’s licensing agency, is responsible for bringing these partners together. “By providing consumers with smart solutions backed by education and design inspiration, HGTV HOME products will help deepen the loyal relationship HGTV has with its viewers,” said Ron Feinbaum, executive vice president of business development for Scripps Networks. “These strategic partnerships will help drive future growth for the HGTV brand in the home and garden space.”
Read MoreFebruary 8, 2010, New York, NY., — The Beanstalk Group, the world’s leading brand licensing agency and consultancy, is delighted to announce that Josephine Law, Director of Brand Development, Asia has been named one of the “100 Outstanding Women Entrepreneurs of China” for 2009. Law was selected for this honor by The Women Entrepreneurs’ Association of China for her outstanding performance and remarkable contributions to the licensing industry. The official award was presented to Law and the other recognized women entrepreneurs of China, at a ceremony held on January 17, 2010 at the Great Hall of the People, Beijing.
“We are so proud of Josephine’s professional accomplishments,” said Michael S. Stone, president and CEO of The Beanstalk Group. “We are thrilled to be working with such a respected industry colleague to establish Beanstalk’s footprint in the region and look forward to her continued success at Beanstalk as well as within the licensing industry.”
Read MoreJanuary 25, 2010, New York, NY., — The Beanstalk Group, the world's leading brand licensing agency and consultancy, announced today the promotion of William Kehoe to Chief Operating Officer. In 2008, Kehoe was promoted to Chief Financial Officer, a position that he will continue to hold. In his new role, Kehoe will be responsible for the day-to-day operational and systems management of Beanstalk including Finance, Legal, Contract and Royalty Administration, Human Resources and IT, among other operational functions.
“Bill is an exceptional leader and has been integral to supporting the growth of our agency,” said Michael S. Stone, president and CEO of The Beanstalk Group. “We are delighted to announce this well-deserved promotion and look forward to Bill’s continued success at Beanstalk as well as his many important contributions to our company.”
Read MoreJanuary 11-13, 2010, Hong Kong Convention & Exhibition Centre, Booth 3GD1012. — The Beanstalk Group, the leading brand licensing agency and consultancy, today celebrated a successful 2009 with a year of achievements and growth, announcing the addition of a new international client, and major innovative partnerships and brand extensions for its existing roster of world-class corporate and celebrity clients. Building upon this momentum, Beanstalk expanded its global reach in 2009 with the opening of a Hong Kong office, under the direction of Josephine Law, to extend Beanstalk’s current client roster across key Asian markets. Other global achievements in 2009 included signing strategic commercial representation agreements with a partner in India and two partners in Latin America.
“I am extremely proud of Beanstalk’s accomplishments in 2009,” said Ciarán Coyle, Managing Director, International, for The Beanstalk Group. “In this challenging economic environment, Beanstalk has shown continued commitment to its clients by extending its reach into Asia with the opening of our Hong Kong office. Beanstalk is fortunate to have a roster of outstanding brands for which demand is consistently strong and which continues to attract opportunities to extend their licensing programmes in new markets, including Asia.”
Read MoreDecember 9, 2009, New York, NY., — Ford Motor Company is further diversifying its licensed product offerings, finding new ways to reward brand loyalists and introduce the brand to future consumers. Through its exclusive licensing agency, The Beanstalk Group, Ford has secured several new licensee relationships that build upon the program’s tremendous success and robust retail presence. “Beanstalk is pleased to help Ford leverage its distinct brand heritage to offer consumers new ways to embrace this iconic American brand,” said Michael Stone, president and CEO of The Beanstalk Group. “In addition, we are incredibly excited to help Ford enter into categories that establish new retail relationships.”
Read MoreNovember 9, 2009, New York, NY., — The Beanstalk Group, the world's leading brand licensing agency and consultancy, announced today the promotion of two New York-based executives, Nicole Desir and Deanna Caceres Cahn, to Vice President, Brand Management. In their new roles as Vice President, Desir and Cahn will be responsible for account management, contributing to Brand Management decision making, engaging in business development, and overseeing the successful integration of talent management. “We are thrilled to promote two such bright and talented professionals,” said Michael S. Stone, President/CEO of The Beanstalk Group. “Nicole and Deanna clearly demonstrate strong leadership skills and consistently provide exceptional service to our clients. They have both played an integral role in the growth of the agency and we are confident that they will continue to contribute to Beanstalk’s future success.”
Read MoreOctober 5, 2009, New York, NY., — The Beanstalk Group, the world’s leading brand licensing agency and consultancy, today announced it will expand its global reach to India through a strategic, commercial representation agreement with licensing agency License India. The Beanstalk Group, which announced earlier this year the opening of its office in Hong Kong as well as commercial representation agreements in Latin America, has demonstrated significant commitment to international expansion over the past year. “Beanstalk has continuously aimed to grow globally at a pace consistent with our clients needs,” said Michael Stone, president and CEO of Beanstalk. “Working with License India allows us to offer our clients access to India’s emerging marketplace through a sophisticated, experienced third party while still maintaining excellent day-to-day client services from our offices in New York, London and Hong Kong,” said Stone.
Over the last decade, licensing has emerged in India, with its initial focus in entertainment properties and luxury brands, and is now growing to include corporate brands. License India, a division of Franchise India Holdings Ltd., is India’s first complete licensing solution provider. Formed with the objective to increase awareness and support the growth of licensing in India, License India brings to the table 10 years of experience in marketing, events, brand development, opportunity identification, business matching and consulting.
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