Posts tagged Consumers
My, How We’ve Changed: How COVID-19 Has Transformed Our Consumer Behaviors

November 12, 2020: By: Todd Kaufman, VP of Business Development

Seven months into the pandemic, what has changed? Pretty much everything! As the initial shock of lockdown and quarantine has faded, we have all evolved as humans and as consumers. In that process, we have learned how resilient and adaptable we can truly be. From the way we work to the way we exercise to the way we eat, the impact of COVID-19 has transformed our purchase habits and how we interact with our favorite brands.

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Thought LeadershipBeanstalk BeanstalkCOVID-19, Thought Leadership, Trends, Consumer Behavior, Consumers, LinkedIn, Todd Kaufman
PR and communications experts reveal how companies can level up their internal comms to keep employees happy and engaged

August 3, 2020 - In late May, as Black Lives Matter protests roiled the nation, executives at one financial services conglomerate went from calling the killing of George Floyd "terrible events" to condemning it as a murder within one week. Then, in a series of virtual town halls that featured Black executives sharing their personal experiences, the firm's top leaders pledged to fight against systemic racism.

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Thought LeadershipBeanstalk BeanstalkMichael Stone, Consumers, Business Insider, Thought Leadership, Interview, Internal Communications, Corporate
Consumers, Brands and Retailers: Adapting in the New Reality

New York, NY, June 16, 2020 - Licensing Week Virtual kicked off Monday, June 15, offering a host of informative talks and seminars. Allison Ames, president and chief executive officer, Beanstalk, led a dynamic discussion, “Consumers, Brands and Retailers: Adapting in the New Reality,” about the present and future state of retail, branding and consumer behavior. Panelists included Michael Stone, chairman and co-founder, Beanstalk; Stephanie Wissink, managing director, Jefferies; and Rob Gaige, managing partner, Q, Sparks & Honey.

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Editorial FeatureBeanstalk BeanstalkLicensing Week Virtual, Editorial Piece, Consumers, Brands, Retailers, Allison Ames, Michael Stone, Panel Discussion, Webinar, Virtual, New Reality
Think Tank: Did No One Say ‘That’s a Bad Idea?’

February 14, 2019 | By: Michael Stone and Stephen Paskoff

How can brands still be getting it so wrong? In an age where the most-desired market segments — Millennials, Gen X and older Gen Z consumers — are driven by values, and especially diversity and inclusion and the positions that brands take, the fact that brands still release racist products and ads is mind-boggling.

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Editorial FeatureBeanstalk BeanstalkMichael Stone, WWD, Stephen Paskoff, H&M, Dolce & Gabbana, Gucci, Milennial, Gen Z, Consumers
Brand Licensing’s Rising Value In The Digital Age

New York, NY, December 20, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk

Brand licensing is one of the most powerful ways to make the most out of an already strong brand because of its ability to extend brands to products outside the brand’s core business, reach new and existing consumer segments at new touch points and support and communicate brand equities

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Thought LeadershipBeanstalk BeanstalkBrand Licensing, Digital Age, Branding, Branding Strategy Insider, Michael Stone, The Power of Licensing, Consumers, Products