3/28/22
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May 3, 2021, By: Allison Ames, President and CEO- In my last article, “Brick-and-Mortar Retail’s Innovative, Customer-Focused Rebound”, I looked at how brick-and-mortar retail has adapted and demonstrated resilience during the pandemic. Without playing spoiler (click here to read it, if you haven’t already), brick-and-mortar retail isn’t going anywhere, it’s actually getting a new lease on life that is spurring really exciting customer experience innovations that are likely to endure for a long time.
Read MoreJanuary 13, 2021 : By: Allison Ames, President and CEO of Beanstalk
2020 was a year we will never forget and a year we all want to forget. It taught us a great deal and changed all our lives for both the near and long term. And while it was a year that brought the world to a standstill, drastically changing consumer behavior and social norms, it also forced us to find new ways to adapt, both professionally and personally.
Read MoreNew York, NY, June 16, 2020 - Licensing Week Virtual kicked off Monday, June 15, offering a host of informative talks and seminars. Allison Ames, president and chief executive officer, Beanstalk, led a dynamic discussion, “Consumers, Brands and Retailers: Adapting in the New Reality,” about the present and future state of retail, branding and consumer behavior. Panelists included Michael Stone, chairman and co-founder, Beanstalk; Stephanie Wissink, managing director, Jefferies; and Rob Gaige, managing partner, Q, Sparks & Honey.
Read MoreNew York, NY March 23, 2020 -We’re at a point where people and companies have begun settling into their new WFH routines, dealing with both their personal needs and circumstances, as well as the business imperatives they face for the inevitable aftermath of the current worldwide emergency. (And one can take a small measure of comfort from snippets such as the one in the report below from LMCA’s Allan Feldman that “Our China offices reopened a week ago.”)
Read MoreOctober 29, 2019 | By: Allison Ames, President and CEO of Beanstalk
There’s no doubt that we are in the midst of a green rush: By 2022, sales of legal cannabis are expected to surpass $20 billion. And sales of CBD (short for cannabidiol, it’s the non-psychoactive ingredient in cannabis and hemp versus THC, the psychoactive ingredient) products grew by 57% last year alone. This year, three out of four U.S. chefs identified cannabis-infused food as a strong trend. According to surveys, members of Gen Z view cannabis as healthier than alcohol.
Read MoreJune 28, 2019 | By: Allison Ames, President & CEO of Beanstalk
Beanstalk has returned from Licensing Expo 2019 full of enthusiasm and excitement for the continued evolution of the licensing industry. My experience in Las Vegas only reinforces the view that brand licensing will play an increasingly powerful role on the retail “battlefield.” Licensing is clearly the stealth tool for smart brands that need to connect with customers amid the influx of new competitors and marketing messages flowing through all channels.
Read MoreLas Angeles, CA, June 20, 2019 - The cannabis industry is in its infancy. The combination of stringent legislation, unfavorable policies and relatively high entry costs are just a few of the barriers bedeviling the industry. While the government through a series of favorable policies has already started the process of improving the ease of cannabis business, another step that can help the industry grow is Cannabis licensing.
Read MoreNew York, NY, June 12, 2019 - Having built cannabis, hemp and CBD brands for other companies, PROHBTD is shifting focus to outbound licensing of its own brands, says CEO Drake Sutton-Shearer. As part of that effort, PROHBTD hired Beanstalk to license the hemp-based Hempathy and Ceeby Dee’s brands for personal care and household products.
Read MoreLas Vegas, NV, June 12, 2019 = What do you get when you marry one of the largest product trends in recent decades with one of the most respected business growth strategies? For the first time in its 35-year history, Licensing Expo -- the world's largest and most influential brand licensing event, which took place in Las Vegas last week -- expanded to include cannabis wellness companies in its lineup.
Read MoreNew York, NY, June 10, 2019 - Cannabis is ‘poised to disrupt virtually every consumer industry,’ from food and drink, beauty, and wellness, to the likes of home and garden, tourism and more, according to Beanstalk’s CEO and president, Allison Ames.
Read MoreApril 3, 2019 | By: Allison Ames, President & CEO, Beanstalk
We are empowered consumers, and healthy activities have become an integral part of our consciousness. And as a result, brands are stepping up their game to satisfy consumers’ wellness aspirations. Self-care solutions are manifesting themselves big time from food to fitness to travel to living. So embrace (if you haven’t already) the wellness trends that will lift your spirits, nourish your mind and empower the “healthinista” in you.
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