Posts tagged Products
Brand Licensing’s Rising Value In The Digital Age

New York, NY, December 20, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk

Brand licensing is one of the most powerful ways to make the most out of an already strong brand because of its ability to extend brands to products outside the brand’s core business, reach new and existing consumer segments at new touch points and support and communicate brand equities

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Thought LeadershipBeanstalk BeanstalkBrand Licensing, Digital Age, Branding, Branding Strategy Insider, Michael Stone, The Power of Licensing, Consumers, Products