New York, October 11, 2019 - Beanstalk, the exclusive brand extension licensing agency for Diageo, has brokered a deal between Baileys and German biscuits and cookies maker Bahlsen.
Read MoreJanuary 28, 2019 | By: Michael Stone, Co-founder and Chairman, Beanstalk
We are living in a time of radical transformation as the retail ecosystem continues to change at an accelerated pace (that shouldn’t surprise anyone). Where, when and how consumers buy goods is changing and we all need to keep up with the trends that are already having an impact if we want to succeed. So, what macro trends already affecting brand marketing and consumer behavior should we be paying even more attention to in the new year?
Read MoreNew York, NY, December 20, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk
Brand licensing is one of the most powerful ways to make the most out of an already strong brand because of its ability to extend brands to products outside the brand’s core business, reach new and existing consumer segments at new touch points and support and communicate brand equities
Read MoreBy Michael Stone - Why are corporate marketing leaders and others turning to licensing as never before? With the exponential growth of targeted marketing through the internet, the decline of traditional advertising, and the readily available information about products on the internet, brand owners are now compelled
Read MoreOctober 11, 2016, London, U.K., – Tinderbox, the digital division of global brand extension agency Beanstalk, has added Blues Clothing Limited to the growing success of the Consumer Products licensing programme for the blockbuster science fiction franchise, Halo®.
Read MoreOctober 11, 2016, London, U.K., — Beanstalk, a leading global brand extension agency, has been appointed by Microsoft to represent its iconic Xbox brand in the UK, Europe, Australia and New Zealand.
Read MoreOctober 10, 2016, London, U.K., – Leading global brand extension agency, Beanstalk, has signed world-renowned adventurer Bear Grylls for representation.
Read MoreBrand extension through licensing, a business model in which a third party manufacturer produces and distributes products on behalf of another brand, has long been flying under the radar for marketers.
Read MoreOctober 14, 2015, London, U.K. – Leading global brand extension agency, Beanstalk, has signed the UK’s number one olive oil brand, Filippo Berio, for representation. Beanstalk will work closely with Filippo Berio on extension into close-to-core food categories, leveraging the authentic olive oil brand’s Italian heritage and rich flavour profile.
Read MoreJune 1, 2015, New York, NY., – Leading global brand extension agency Beanstalk has signed internationally renowned pop artist Romero Britto for representation.
Read MoreApple’s iPhone has a China problem. The fact that the Chinese market is one that Apple simply cannot afford to ignore shouldn’t surprise anyone. China’s population – and its subsequent potential market – is booming. And Apple’s not ignoring it. Last month, it was announced that Apple’s new iPhones are licensed to work on China Mobile’s network. This opens up Apple to the world’s largest mobile phone company in terms of subscribers.
Read MoreBY OLIVER HERZFELD, FORBES IP COUNSEL, OCTOBER 15, 2013 - Contractual counterparties sometimes agree to contract on major terms while leaving other terms open and subject to further negotiation. In a prior Forbes column (available here), I reviewed a case where one party insisted on materially different terms to the previously agreed-upon major terms. But assuming the parties do not attempt to alter the major terms, what are the boundaries of the parties’ obligation to agree upon the open terms and enter into a final agreement? The recent decision in L-7 Designs v. Old Navy addresses this question.
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