Tinderbox, the digital division of Beanstalk, has signed on to represent ESL, the world’s largest eSports company, for licensing opportunities in North America and Europe.
Moving forward, Tinderbox will support ESL by developing a consumer products program that leverages the popularity of eSports and that further connects fans to one of the fastest growing spectator sports in the world.
Read MoreThe Italian design company Alessi has tapped Beanstalk to serve as its new licensing agent.
Moving forward, Beanstalk will look for opportunities for Alessi across a variety of categories. “We are thrilled to partner with Beanstalk to extend the Alessi brand in new categories in Europe," says Alberto Alessi, president, Alessi.
Read MoreAugust 28, 2017 | By Oliver Herzfeld, Chief Legal Officer, Beanstalk
The U.S. Supreme Court recently decided Matal v. Tam, holding unconstitutional an old provision of the U.S. Trademark Act that barred registration of “disparaging” trademarks.
Read MoreLondon, United Kingdom, May 2nd, 2017 — Leading global brand extension agency, Beanstalk, is working with TGI Fridays™ to expand its licensing programme internationally with a focus on the business’s top performing markets including the UK, Australia, Taiwan and South Korea.
Read MoreMay 1, 2017 | By Oliver Herzfeld It all started with an unauthorized hamburger. Well, actually, it all started in 1964 when Hiroaki “Rocky” Aoki opened a chain of iconic Benihana restaurants. The restaurants feature teppanyaki cooking, a dinner entertainment style of cuisine where chefs theatrically prepare meals at an iron griddle located tableside. Sometime after Aoki’s death in 2008, his family sold Benihana Inc. (BI) to an investment firm.
Read MoreFor those in the fashion world, the first Monday in May is one of the most important nights of the year. May 1 marks the annual Metropolitan Museum of Art Costume Institute Benefit, better known as the Met Gala. The lavish benefit for the Costume Institute celebrates the opening of its spring exhibit and is the curatorial department’s main source of annual funding for exhibitions, publications, acquisitions and capital improvements.
Read MoreLONDON, U.K., APRIL 27, 2017 — Tinderbox, the digital division of leading global brand extension agency Beanstalk, has been appointed by Activision to represent the licensing opportunities in Europe for the top-selling video game entertainment franchise, Call of Duty®.
Read MoreLondon, United Kingdom, March 28, 2017 — Chaucer Foods, a global leader and innovator in croutons and specialist bread products, is pleased to announce a partnership under license with the UK’s number one olive oil brand, Filippo Berio, to develop a range of baked snacks.
Read MoreNew York New York, March 23, 2017 – Filippo Berio, a leading olive oil brand worldwide and in the United States, has selected Beanstalk, a global brand licensing extension agency, as its strategic U.S. licensing partner. Filippo Berio, which celebrates its 150th anniversary this year, is recognized by both the trade and consumers for its uncompromising commitment to quality and authenticity.
Read MoreNew York, New York, March 20, 2017 – The Celia Cruz Estate has signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency headquartered in New York.
Read MoreBy Oliver Herzfeld and Jared Mermelstein - Marijuana’s classification as an illegal substance makes brand protection under trademark law problematic and uncertain. But it is not impossible for cannabis companies to protect their brands. It just takes some creative problem-solving!
Read MoreNew York, New York, March 7, 2017 – Bruce Lee Enterprises has signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency headquartered in New York. Considered one of the most influential martial artists of all time, Bruce Lee remains a major cultural icon with tens of millions of fans around the world.
Read More