October 25, 2011, Atlanta, GA., Nancy Bailey & Associates, a leading corporate brand licensing agency and division of Beanstalk, today announced that it has been selected by Electrolux Home Products, Inc. as the brand licensing agency of record for three of its household brands, Frigidaire, Kelvinator and Tappan in selected product categories. Nancy Bailey & Associates will work in conjunction with the Electrolux Global Brand Licensing Unit to extend the brands in the North American market. With more than 50 brands worldwide, Electrolux is recognized as an innovator in the appliance industry. Leveraging Electrolux’s success in both home and professional appliances, Nancy Bailey & Associates will be creating and executing brand licensing programs in an effort to extend each of the three brands into a range of product categories to include cookware, housewares, consumer kitchen electronics, barbecues, patio heaters, lighting and generators.
Read MoreCheck out Michael Stone, President and CEO of Beanstalk, on October 24th's The Today Show segment entitled, “Celebrity Fashion Lines Showcase Stars’ Style,” discussing the business of celebrity licensing.
Read MoreOctober 18-20, 2011, London Olympia, Booth D055., – This year at Brand Licensing Europe, leading brand licensing agency and consultancy, Beanstalk, celebrates significant new client signings in 2011, covering three key industry growth areas: Fashion, Food and Digital Entertainment. Ciarán Coyle, Beanstalk’s Managing Director, International says: “Beanstalk has had a fantastic year in terms of new client acquisitions. Our strategy to grow the entertainment division in digital properties has resulted in our representing two of the world’s leading digital properties and places Beanstalk firmly at the forefront of the digital entertainment revolution. In addition, we are proud to be working with some of the UK’s leading fashion brands, Aquascutum and Jaeger, and we are looking forward to helping these iconic brands develop their licensing programmes for the long-term. On the food side of our business, we welcome the addition of Chiquita to our client roster. We are confident that there are significant opportunities for Chiquita to answer market demand for new healthy food options incorporating Chiquita’s exotic fruits.”
Read MoreOctober 17, 2011, London, U.K., – Beanstalk, one of the world’s leading brand licensing agencies, today announced that it has been selected by MovieStarPlanet, the phenomenally successful digital tween property and one of the fastest growing online social platforms, to develop the property into a leading digital entertainment franchise. Since its launch in Denmark in 2009, MovieStarPlanet has undergone rapid expansion, with exceptional levels of market penetration across Europe including the United Kingdom, Sweden, Poland, Germany, France, Norway, The Netherlands and Finland. In August 2011, MovieStarPlanet launched in the U.S. and significantly beat forecasts in terms of site visits and user profile creation in its first month alone.
Read MoreLondon, 17 October 2011 – Leading international brand licensing agency and consultancy, Beanstalk, has been appointed by Chiquita Brands, a leading international marketer and distributor of high-quality fresh and value-added food products best known for the iconic Chiquita banana. Chiquita is the number one consumer preferred banana brand globally and has over 90% brand awareness in its key European markets. Beanstalk is tasked with developing the strategic licensing programme for Chiquita in quality food brand extensions across Europe and the Middle East. Nancy Bailey & Associates manages the Chiquita Licensing Program in the U.S. This is one of the first global assignments resulting from the merger of Nancy Bailey & Associates and Beanstalk in December 2010.
Read MoreOctober 12, 2011, Forbes -
CLARE O'CONNOR - "Ok, Access Hollywood, E!, and co: I know you’re not business news outlets. And I don’t expect you to produce sophisticated breakdowns of celebrity earnings. However, it’s time for your reporters — and others, including a Pulitzer Prize-winner at Newsweek — to learn that it takes more than shilling some shoes or perfume with your name slapped across it to “join the billionaire’s club” or become a “ billion-dollar baby.” Jessica Simpson is nowhere near a billionaire. Neither are the Olsen twins, despite a cover story to the contrary, based on very old Forbes numbers that were misinterpreted. The most recent “billionaires”, according to the fashion and gossip press? The ubiquitous Kardashian clan (klan?). Their various collections and brand exercises rake in hundreds of millions, said Womens Wear Daily, prompting a slew of “OMG they’re gonna be billionaires!” coverage in the afore-mentioned outlets..." Michael Stone, CEO of Beanstalk, provides his point of view in the recent Forbes article. http://www.forbes.com/sites/clareoconnor/2011/10/12/the-kardashians-are-not-billionaires-or-why-reporters-need-basic-math-skills/
Read MoreOctober 3, 2011, New York, NY.,– Beanstalk, a leading global brand licensing agency and consultancy, today announced that its client, U.S. Army, and Best-Lock Group Ltd., will create a new line of U.S. Army-branded construction toys. Originally launched in 2009, it is the only line of military themed construction toys in the marketplace, and with the introduction 12 new SKUs, the line will now include 120, 160, 225 and 500-piece construction toy sets.
Read MoreOctober 3, 2011, New York, NY., – Beanstalk, a leading brand licensing agency and consultancy, today announced a new partnership between its client, U.S. Army, and EB Excalibur, a division of EB Brands, to develop U.S. Army branded remote control land and air vehicles to be featured at J.C. Penney locations and other leading retailers. The line leverages EB Excalibur’s cutting edge remote control technology in vehicles including the Advanced Attack RC Chopper, Combat Chopper, Humvee, Troop Transporter Helicopter, Gemini, Sky Runner, Land Air Squadron and Micro Rig Fueler.
Read MoreSeptember 12, 2011, Nesquehoning, PA., - ELK Lighting Inc. today announced that it will team up with HGTV to develop an innovative line of exclusive lighting fixtures driven by style-led research and consumer friendly packaging.
Read MoreSeptember 8, 2011, Bassett, VA., – Bassett Furniture and HGTV will create an HGTV HOME-branded line of custom upholstery and accent furniture available in Bassett Home Furnishings stores in 2012. Also in 2012, separate HGTV HOME furniture collections will be made available to the Top 100 and major independent furniture retailers across North America and select international markets. These exclusive furniture collections will be displayed in new showrooms at the IHFC in High Point beginning in April 2012 and at the World Market Center in Las Vegas in July 2012.
Read MoreAugust 11, 2011, London, U.K., – Beanstalk, a leading brand licensing agency, today announced that its client, global style leader and fashion icon Paris Hilton, has appointed OEM & Design Company, the leading Asian eyewear manufacturer, to develop an exclusive line of optical frames, sunglasses and coloured contact lenses for the Asian market under the Paris Hilton Eyewear trademark. Working closely with Paris herself, OEM will develop a range of frames that take their styling cues from Paris’s original and aspirational style, and that will allow her admirers across Asia to buy into her glamorous lifestyle.
Read MoreAugust 1, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced that it has secured a partnership for its client, U.S. Army, to launch a line of high performance camping gear produced by Tippmann Sports. U.S. Army branded sleeping bags and tents, currently available at select sporting goods retailers and specialty camping stores such as Sports Authority and Dunham, will provide outdoor enthusiasts with innovative and durable camping gear.
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