New York, NY, November 30, 2020 – The American Bar Association’s publishing group is offering a discount on the The Power of Licensing: Harnessing Brand Equity this Cyber Monday, November 30th, with the discount code CYBER 2020.
Read MoreNew York, NY, October 29, 2020 – Halloween just got a whole lot sweeter and saltier! Morton Salt has partnered with the leader in the costume category, Fun.com, to create an official costume so consumers can dress up as the iconic Morton Salt Girl, no matter how they choose to celebrate Halloween this year. Beanstalk, Morton Salt’s global brand extension licensing agency, brokered this partnership.
Read MoreLondon, UK, October 10, 2020 - Lir and Baileys have teamed up for a new line of Christmas crackers. The deal was brokered by Diageo’s brand extension global licensing agency, Beanstalk.
Read MoreLondon, UK, September 14, 2020 – In a licensing arrangement brokered by Beanstalk, TGI Fridays®, America’s most iconic bar and grill, is moving into the aisles of the UK’s leading frozen food retailer, Iceland, with a range of frozen appetizers and desserts.
Read MoreLondon, UK, September 8, 2020 - Bahlsen, the German family-owned biscuit company, has announced the launch of two new biscuits – Bahlsen Choco Leibniz Baileys and Bahlsen Baileys Squares, the product of a partnership brokered by Beanstalk, Diageo’s global brand extension licensing agency.
Read MoreNew York, NY, September 4, 2020 – There’s more fun to be had this summer with The Captain! Captain Morgan, a Diageo brand, is launching a line of delectable sausages infused with the flavor of Captain Morgan Original Spiced Rum by partnering with 3 Little Pigs LLC, a subsidiary of Village Gourmet. Beanstalk, Diageo’s global brand extension licensing agency, secured the partnership.
Read MoreLondon, UK, September 4, 2020 - U.K. cake manufacturer Finsbury Food Group has partnered with Diageo’s iconic Irish Cream brand Baileys to create a new range of cakes.
Read MoreNew York, NY, August 17, 2020 –Just in time for the summer season, the U.S. Army brand has licensed SAV Eyewear, provider of sunglasses and eyewear, to create a line of U.S. Army sunglasses. Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the license agreement.
Read MoreNEW YORK, NY (July 6, 2020) – The Metropolitan Museum of Art, one of New York City’s most important and beloved cultural institutions, which garners over 7 million visits annually by art enthusiasts from around the world, has partnered with global brand extension licensing agency Beanstalk, to bring the Museum’s unparalleled collection and educational content to an even wider audience.
Read MoreNew York, NY, June 17, 2020 – The proper treat for grown-ups is here! Baileys, the ultimate indulgent treat, and Jessica Pastries, the producer of in-store bakery desserts, have partnered to introduce Baileys desserts to grocery stores across Canada. Beanstalk, Diageo’s brand extension licensing agency, secured the partnership with Jessica Pastries.
Read MoreNew York, NY, June 16, 2020 – The U.S. Army has executed a license agreement with leading watch manufacturer, Invicta Watch Company of America, which has more than a century of expertise and caters to watch collectors, to launch a line of premium U.S. Army-branded wrist watches that are engineered to the highest standards. Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the agreement.
Read MoreNew York, NY, June 16, 2020 – Bush Brothers & Company, maker of BUSH'S®, the leader in branded bean-based food, is partnering with global brand extension licensing agency, Beanstalk, to extend the brand into complementary food categories as part of its commitment to providing consumers with healthy and great tasting food options.
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