London, UK , March 19,2020 - Finalists named for the ten awards in the Product category as countdown begins to this year’s event. The finalists in the prestigious Product categories at the Brand & Lifestyle Licensing Awards have been confirmed.
Read MoreLondon, UK, February 27, 2020 - Retailer unveils new lines featuring Minecraft, Fortnite, PlayStation and Xbox. Primark continues to up its video games credentials, unveiling a new kids collection featuring key brands from the sector.
Read MoreNew York City, NY, February 20, 2020 – The Morton Salt Girl, a beloved brand icon, is making her debut as a Funko Pop! vinyl collectible. The new collectible is the result of a licensing partnership between Morton Salt, and Funko, a leading pop culture consumer products company. Beanstalk, Morton Salt’s global brand extension licensing agency, secured the partnership.
Read MoreNew York City, NY, February 19, 2020 –Affinity Brand Partners, a leading provider of smart watch and wearable personalization, has licensed the U.S. Army brand to create a line of U.S. Army-branded smartwatch bands and Apple AirPod case covers . Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the license agreement.
Read MoreTortona, IT, January 28, 2020 - Maurizio Distefano Licensing (MDL) has been appointed by Beanstalk, the global licensing agency behind some of the most famous brand extensions in the world, to manage the licensing programs for BAILEYS and GUINNESS (owned by Diageo) for the Italian market.
Read MoreNEW YORK CITY, January 29, 2020 – Beanstalk has added The Ohio State University to its list of clients, having recently signed a representation agreement to help grow and optimize what is already the nation’s largest collegiate licensing program. Beanstalk will assist in both long-term strategic growth initiatives and operational management of Ohio State’s program.
Read MoreNEW YORK CITY, January 21, 2020 – PERDUE®, the leading brand of fresh and organic chicken products in the U.S., is partnering with licensing agency Beanstalk to extend the brand into complementary food categories. This new partnership is part of the premium protein brand’s commitment to offer evolved, differentiated, high-quality mealtime and snacking protein solutions that fit conveniently into consumers’ lifestyles.
Read MoreNew York, December 11, 2019 - The first four games are making their way to retail in time for the holidays. Guinness-inspired pub games have arrived. The Guinness Pub Game Series will be sold as part of the Front Porch Classics’ brand.
Read MoreNew York, December 9, 2019 - Licensing agency Beanstalk has inked new deals for client brands Stanley, Energizer and Guinness.
Read MoreNew York, October 29, 2019 – The Energizer Bunny, who is Still Going™ as the lovable brand character symbolizing the quality and power of Energizer Holdings’ products, will debut as a collectible Funko figure.
Read MoreNew York, October 11, 2019 - Beanstalk, the exclusive brand extension licensing agency for Diageo, has brokered a deal between Baileys and German biscuits and cookies maker Bahlsen.
Read MoreChicago, September 23, 2019 - Bringing an indulgent adult treat and authentic flavors to the coffee aisle, Kraft Heinz is partnering with BAILEYS®, the producers of the world's best-selling cream liqueur, to launch non-alcoholic BAILEYS® Ready-to-drink Cold Brew in cans.
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