June 13, 2014, London, U.K., - Iconic American music lifestyle brand, Fender, today announced Sunset Bioworld and Pyramid Posters as its first two European licensing partners in the apparel and wall art categories.
Read MoreJune 10, 2014, London, U.K., – Authentic American-style baking brand, The Hummingbird Bakery, today announced that it has appointed gift manufacturer, Scoop Designs as its official giftware licensee.
Read MoreMay 7, 2014, New York, NY., - Beanstalk, a global brand extension agency, today announced the official launch of Blueprint – Powered by Beanstalk, a new consulting division dedicated to advising companies on how to evolve their brands through innovative and commercially viable brand development and extension strategies.
Read MoreMarch 19, 2014, London, U.K., - Leading global brand extension agency and consultancy, Beanstalk, announced today that it is further expanding its territorial reach through a strategic partnership with prominent Indian brand licensing agency, Wild East Group.
Read MoreMarch 10, 2014, London, U.K., - Global confectionery manufacturer, Perfetti Van Melle, announced that it has appointed leading global brand extension agency and consultancy, Beanstalk, as its exclusive licensing agency in Greater China for the iconic lollipop brand, Chupa Chups®.
Read MoreFebruary 3, 2014, New York, NY., – Leading global brand licensing and brand extension agency, Beanstalk, today announced that Rachel Terrace has been promoted to the position of Senior Vice President, Brand Management, effective immediately. Terrace will expand on her previous role as Vice President, Brand Management by spearheading the strategic development and implementation of Beanstalk’s U.S. clients’ licensing programs.
Read MoreJanuary 27, 2014, New York, NY., – Leading global brand extension agency, Beanstalk, today announced that Allison Ames has been promoted to the position of President of Beanstalk.
Read MoreJanuary 13, 2014, Towson, U.S., – Today BLACK+DECKER introduced a new global brand identity for its consumer branded power tools, outdoor power equipment, and home products.
Read MoreJanuary 14, 2014, New York, NY., - HGTV HOME™ announced today the launch of its HGTV HOME™ Baby furniture collection—now available for purchase exclusively in 86 buybuy BABY® stores in the United States. The first two offerings in the furniture collection—“Grayson” and “Hayden”—feature fresh, beautiful designs with gender neutral options that will complement any nursery décor.
Read MoreJanuary 6, 2014, New York, NY., – Beanstalk, a leading brand licensing agency and consultancy, has signed the famous Got Milk? brand for representation. Beanstalk will leverage the brand’s 90% awareness level to extend the trademark to both food and non-food products. The goal of the program is to drive awareness of Got Milk?, increase fluid milk consumption, as well as to ensure that drinking milk is top of mind for consumers in the non-dairy aisles of retail. While the licensing program is targeted at all consumers, the primary focus is families with children.
Read MoreOctober 17, 2013,New York, NY., – Leading global brand agency, Beanstalk, has recently extended its client, NESQUIK® into a number of adjacent categories that will appeal to all generations of chocolate lovers. Internationally renowned, eco-friendly manufacturer, Smart Planet will launch a line of novelty appliances to create unique treat items under NESQUIK® branding, featuring the beloved NESQUIK® Bunny. The collection includes the Chocolate Fountain and the Cupcake/Brownie Maker. Both appliances are sold with recipe booklets that leverage unique ways to incorporate Nesquik’s core product, whether it be chocolate for the chocolate fountain, or batter for the cupcake/brownie maker.
Read MoreOctober 16, 2013, London, U.K., – Leading consumer goods company, Energizer Holdings Inc., today announced that automotive accessories manufacturer Custom Accessories Europe (CAE) has been appointed as a licensee for the renowned Energizer brand. With a history of over 100 years of innovation, Energizer retails in over 160 countries worldwide and is widely considered a global leader in the power solutions industry. Beanstalk, the global brand licensing agency which has represented the brand in North America since 2009, has been tasked with further expanding the brand’s licensing programme across Europe, building on its rich heritage of innovation, growth and durability.
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