Energizer Further Extends Its European Licensing Programme with Beanstalk
Leading Licensee On Board for Power Brand Energizer
October 16, 2013, London, U.K., – Leading consumer goods company, Energizer Holdings Inc., today announced that automotive accessories manufacturer Custom Accessories Europe (CAE) has been appointed as a licensee for the renowned Energizer brand. With a history of over 100 years of innovation, Energizer retails in over 160 countries worldwide and is widely considered a global leader in the power solutions industry. Beanstalk, the global brand licensing agency which has represented the brand in North America since 2009, has been tasked with further expanding the brand’s licensing programme across Europe, building on its rich heritage of innovation, growth and durability.
Custom Accessories Europe (CAE), a leading marketer of branded automotive and cycle accessories, plans to extend the Energizer brand into automotive power products including cables, chargers and extension sockets, as well as automotive power packs such as jump starters, inverters and compressors. The range is targeted at automotive specialty stores, supermarkets, DIY and online retailers across the UK and Europe.
Martin Burch, Director of Marketing and Strategic Planning for Energizer, comments, “We are excited to build upon the Energizer licensing programme in Europe by partnering with CAE. Licensing is a key growth area for Energizer and we look forward to extending the programme further with Beanstalk’s expert assistance.”
Simon King, Director of Custom Accessories Europe (CAE), comments, “CAE is delighted to partner with Energizer in these exciting new product categories throughout the UK and continental Europe. In many markets, these categories have no clear consumer brand recognition and thus, the launch of Energizer creates a significant and exciting opportunity to offer customers innovative products with a brand that they trust.”
Lisa Reiner, Managing Director of Beanstalk Europe and Asia Pacific, says, “With Energizer being such a powerful player in the world of consumer power goods, extensions into adjacent product categories are a natural way to cultivate the business here in Europe, and licensing is the ideal business model to deliver this growth. CAE has strong specialised skills in the automotive accessories area and is well suited to take on the Energizer brand. They will certainly make the most of the brand’s strong legacy in the power and charging industry.”
About Energizer Holdings, Inc. Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, MO, is one of the world's largest manufacturers of primary batteries, portable flashlights and lanterns. Energizer is a global leader in the dynamic business of providing power solutions with a full portfolio of products including Energizer® brand battery products Energizer® MAX® premium alkaline; Energizer® Ultimate Lithium; Energizer® Advanced Lithium; Rechargeable batteries and charging systems; and portable flashlights, lanterns, and most recently comprehensive household lighting collections.
Energizer continues to fulfill its role as a technology innovator by redefining portable power solutions to meet people's active lifestyle needs for today and tomorrow with Energizer®) chargers for rechargeable portable devices; charging systems for wireless video game controllers; and specialty batteries for hearing aids, health and fitness devices, as well as for keyless remote entry systems, toys and watches. Energizer is redefining where energy, technology and freedom meet to bring to market consumer-focused products that power the essential devices that help people stay connected and on the go at work and at play. Visit www.energizer.eu.
About Custom Accessories Europe Custom Accessories Europe (CAE) (www.caeurope.co.uk) is an international leader in car and cycle accessory products. With offices in the United Kingdom, Switzerland, Hong Kong and China, the company specializes in product design, sourcing, sales and marketing for key international brands. Custom Accessories Europe (CAE) has partnered with some of the world’s largest retailers to supply products to over 26 countries.
About Beanstalk Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc. Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.