March 10, 2014, London, U.K., - Global confectionery manufacturer, Perfetti Van Melle, announced that it has appointed leading global brand extension agency and consultancy, Beanstalk, as its exclusive licensing agency in Greater China for the iconic lollipop brand, Chupa Chups®.
Read MoreFebruary 3, 2014, New York, NY., – Leading global brand licensing and brand extension agency, Beanstalk, today announced that Rachel Terrace has been promoted to the position of Senior Vice President, Brand Management, effective immediately. Terrace will expand on her previous role as Vice President, Brand Management by spearheading the strategic development and implementation of Beanstalk’s U.S. clients’ licensing programs.
Read MoreJanuary 27, 2014, New York, NY., – Leading global brand extension agency, Beanstalk, today announced that Allison Ames has been promoted to the position of President of Beanstalk.
Read MoreJanuary 13, 2014, Towson, U.S., – Today BLACK+DECKER introduced a new global brand identity for its consumer branded power tools, outdoor power equipment, and home products.
Read MoreJanuary 14, 2014, New York, NY., - HGTV HOME™ announced today the launch of its HGTV HOME™ Baby furniture collection—now available for purchase exclusively in 86 buybuy BABY® stores in the United States. The first two offerings in the furniture collection—“Grayson” and “Hayden”—feature fresh, beautiful designs with gender neutral options that will complement any nursery décor.
Read MoreJanuary 6, 2014, New York, NY., – Beanstalk, a leading brand licensing agency and consultancy, has signed the famous Got Milk? brand for representation. Beanstalk will leverage the brand’s 90% awareness level to extend the trademark to both food and non-food products. The goal of the program is to drive awareness of Got Milk?, increase fluid milk consumption, as well as to ensure that drinking milk is top of mind for consumers in the non-dairy aisles of retail. While the licensing program is targeted at all consumers, the primary focus is families with children.
Read MoreOctober 17, 2013,New York, NY., – Leading global brand agency, Beanstalk, has recently extended its client, NESQUIK® into a number of adjacent categories that will appeal to all generations of chocolate lovers. Internationally renowned, eco-friendly manufacturer, Smart Planet will launch a line of novelty appliances to create unique treat items under NESQUIK® branding, featuring the beloved NESQUIK® Bunny. The collection includes the Chocolate Fountain and the Cupcake/Brownie Maker. Both appliances are sold with recipe booklets that leverage unique ways to incorporate Nesquik’s core product, whether it be chocolate for the chocolate fountain, or batter for the cupcake/brownie maker.
Read MoreOctober 16, 2013, London, U.K., – Leading consumer goods company, Energizer Holdings Inc., today announced that automotive accessories manufacturer Custom Accessories Europe (CAE) has been appointed as a licensee for the renowned Energizer brand. With a history of over 100 years of innovation, Energizer retails in over 160 countries worldwide and is widely considered a global leader in the power solutions industry. Beanstalk, the global brand licensing agency which has represented the brand in North America since 2009, has been tasked with further expanding the brand’s licensing programme across Europe, building on its rich heritage of innovation, growth and durability.
Read MoreOctober 2013, London, U.K., - Leading global brand licensing agency and consultancy, Beanstalk, today unveiled the selection of new brands that have recently joined its prestigious client roster at Brand Licensing Europe. The announcement comes amidst news of major new license agreements secured by Beanstalk, as well as the launch of a new specialised digital division, Tinderbox.
Read MoreOctober 10, 2013, London, U.K., – Leading global brand licensing agency and consultancy Beanstalk today announced that Lisa Reiner has been promoted to Managing Director of Europe and Asia Pacific. In her new role, Reiner will oversee all international operations, including business development and marketing, for Beanstalk and its newly launched digital division Tinderbox. She succeeds Ciarán Coyle, who is leaving Beanstalk to pursue another career opportunity in the United States.
Read MoreSeptember 12, 2013, London, U.K., – Leading confectionery company Cloetta, formerly known as Leaf UK, today announced Kimm & Miller and Hachette Partworks as its first two licensing partners for much loved British confectionery brand Chewits. The new agreements mark the kick-off of a strategic licensing programme, developed by Chewits’ exclusive brand licensing agency Beanstalk, and coincide with the brand showing double digit growth ahead of the chewy sweets category (Nielsen June 2013).
Read MoreAugust 29, 2013, London, U.K., – Authentic American-style baking brand, The Hummingbird Bakery, today announced its plans to extend into new product categories through licensing, working with leading global brand licensing agency, Beanstalk. Building on the company’s reputation as frontrunners of the UK cupcake and American-style bakery revolution, Beanstalk will be looking for best-in-class licensing partners across a range of food and non-food items including ice cream, chocolate, biscuits, cake decorations, syrups and flavoured teas as well as authentic American bakeware, kitchen textiles and kitchen appliances.
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