October 11, 2012, London, U.K., – Leading brand licensing agency Beanstalk has secured a representation agreement with The Phat Food Co. to expand across a range of food and drink categories under the ‘Phat’ brand. Starting out as The Phat Pasty Co., The Phat Food Co. was conceived by husband and wife team Paul and Laura Clark, ‘The Phat Controllers,’ who built its reputation on quality, tasty Cornish pasties with ‘no nasties.’ Having both acquired extensive expertise in the food-service industry through work with large branded restaurant chains, the Clarks launched The Phat Pasty Co. as a franchise operation, which operated a fleet of iconic Phat Pasty camper vans travelling the U.K. selling pasties and other sandwich items.
Read MoreJune 13, 2012, London, U.K., - Egmont Kids Media, the UK’s leading specialist children’s publisher for babies to teens, has announced a worldwide partnership (excluding USA) with MovieStarPlanet for both book and magazine publishing.
Read MoreJune 12, 2012, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced a business partnership with television star, NeNe Leakes. As NeNe’s licensing agency of record, Beanstalk will leverage NeNe’s aspirational style and outspoken personality to develop a brand that empowers women, of all shapes and sizes, through fashion. Beanstalk will collaborate with NeNe’s management agency, The Collective, and legal representation at Fox Rothschild, LLP, on the program.
Read MoreJune 12, 2012, Las Vegas, NV., (Mandalay Bay Convention Center, Booth 5163) – Beanstalk, a leading global brand licensing agency and consultancy, today celebrated another successful year of growth and innovation, with notable additions to its client roster, including American Honda Motor Co., Bigelow, Matthew Williamson and MovieStarPlanet, as well as the launch of several creative brand extensions for its existing world-class clients. The agency has also focused on the continued integration of sister Omnicom agency Nancy Bailey & Associates, resulting from the merger in late 2010, enabling both agencies to expand its knowledge base, depth of relationships and reach worldwide.
Read MoreMarch 9, 2012, Sparks, MD., – McCormick & Company, Inc. (NYSE: MKC), a global leader in flavor, today announced that its OLD BAY® brand has partnered with Crab Source, LLC., a leading value-added seafood processor and manufacturer, to offer OLD BAY Seasoned frozen crab cakes. Debuting March 11th-13th at the 2012 Boston Seafood Show, OLD BAY crab cakes will leverage the brand's famously bold flavor and fun, festive personality to offer consumers new ways to experience their favorite seasoning.
Read MoreFebruary 22, 2012, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, has appointed Merchantwise to manage the brand licensing program for Out Fit 7 Ltd.’s Talking Friends in Australia and New Zealand.
Read MoreJanuary 31, 2012, New York, NY.,– Beanstalk, the world’s leading brand licensing agency and consultancy, today announced the appointment of Nell Roney as Senior Vice President, Brand Acquisitions. In her new position, Roney will be responsible for leveraging her industry experience and extensive network of relationships to partner best-in-class manufacturers and retailers with the most sought after brands. Roney will report directly to Allison Ames, President, North America, Beanstalk.
Read MoreJanuary 19, 2012, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, celebrated significant announcements at the 2012 Consumer Electronics Show (CES) in Las Vegas, Nevada. Further development and strategic expansion in consumer electronics were announced on behalf of clients, AT&T, Energizer, and Travelocity.
Read MoreJanuary 17, 2012, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced the appointment of Allison Ames as President, North America. In her new role, Ames will oversee Beanstalk’s operations in the U.S., Canada, Mexico and South America. She will continue to report directly to Michael Stone, CEO. Effective immediately, Ames will assume full responsibility for all clients operating in the North American region, while also driving the development and execution of the agency’s strategic growth initiatives. As President, Ames will expand on her previous role as Senior Vice President, Brand Management by advancing the interests of Beanstalk’s client partners through innovation, driving profitability and identifying opportunities to create new revenue sources. Allison will continue to have oversight over Beanstalk’s Brand Management and Business Development and Marketing departments.
Read MoreJanuary 10, 2012, London, U.K., – Celebrated British fashion designer, Matthew Williamson, today announced that he has appointed Beanstalk, one of the world’s leading brand licensing agencies, to help develop his brand’s international licensing programme. Beanstalk will be working with Matthew Williamson to secure best-in-class licensing partners across a range of luxury lifestyle categories including fragrance, eyewear, footwear, luggage, homewares and childrenswear internationally.
Read MoreJanuary 9, 2012, Hong Kong Convention Centre, Booth 3G-C21 —— Beanstalk, a leading brand licensing agency and consultancy, today spoke of another strong year for the agency in Asia and how the region has further cemented its importance for the licensing industry as a whole.
Read MoreJanuary 5, 2012, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy today announced that its client, AT&T, has partnered with Concept 101 to launch AT&T branded consumer electronics and accessories in the North American market. The initial product line will debut at the Consumer Electronic Show (CES) and will be available at retail in 2012. AT&T will leverage Concept 101’s cutting edge design and manufacturing capabilities to launch a line of innovative AT&T branded electronics, including docking stations, headphones and accessories for Bluetooth devices and tablets.
Read More