The Kardashians Are Not Billionaires, Or Why Reporters Need Basic Math Skills

October 12, 2011, Forbes -

CLARE O'CONNOR - "Ok, Access Hollywood, E!, and co: I know you’re not business news outlets. And I don’t expect you to produce sophisticated breakdowns of celebrity earnings. However, it’s time for your reporters — and others, including a Pulitzer Prize-winner at Newsweek — to learn that it takes more than shilling some shoes or perfume with your name slapped across it to “join the billionaire’s club” or become a “ billion-dollar baby.” Jessica Simpson is nowhere near a billionaire. Neither are the Olsen twins, despite a cover story to the contrary, based on very old Forbes numbers that were misinterpreted. The most recent “billionaires”, according to the fashion and gossip press? The ubiquitous Kardashian clan (klan?). Their various collections and brand exercises rake in hundreds of millions, said Womens Wear Daily, prompting a slew of “OMG they’re gonna be billionaires!” coverage in the afore-mentioned outlets..." Michael Stone, CEO of Beanstalk, provides his point of view in the recent Forbes article. http://www.forbes.com/sites/clareoconnor/2011/10/12/the-kardashians-are-not-billionaires-or-why-reporters-need-basic-math-skills/

Press ReleasesBeanstalk BeanstalkOctober 13, 2011Beanstalk Licensing Agency, Forbes, Brand Licensing

U.S. Army Launches New Construction Toy Line

October 3, 2011, New York, NY.,– Beanstalk, a leading global brand licensing agency and consultancy, today announced that its client, U.S. Army, and Best-Lock Group Ltd., will create a new line of U.S. Army-branded construction toys. Originally launched in 2009, it is the only line of military themed construction toys in the marketplace, and with the introduction 12 new SKUs, the line will now include 120, 160, 225 and 500-piece construction toy sets.

U.S. Army Partners With EB Excaliber to Develop U.S. Army Branded Remote Control Land and Air Vehicles

October 3, 2011, New York, NY., – Beanstalk, a leading brand licensing agency and consultancy, today announced a new partnership between its client, U.S. Army, and EB Excalibur, a division of EB Brands, to develop U.S. Army branded remote control land and air vehicles to be featured at J.C. Penney locations and other leading retailers. The line leverages EB Excalibur’s cutting edge remote control technology in vehicles including the Advanced Attack RC Chopper, Combat Chopper, Humvee, Troop Transporter Helicopter, Gemini, Sky Runner, Land Air Squadron and Micro Rig Fueler.

HGTV and ELK Lighting Inc. Partner to Launch Exclusive Lighting Collections

September 12, 2011, Nesquehoning, PA., - ELK Lighting Inc. today announced that it will team up with HGTV to develop an innovative line of exclusive lighting fixtures driven by style-led research and consumer friendly packaging.

Press ReleasesBeanstalk BeanstalkSeptember 13, 2011HGTV, Beanstalk Licensing Agency, Brand licensing, ELK Lighting

Bassett Furniture and HGTV Form Strategic Partnership to Launch Two New Furniture Lines

September 8, 2011, Bassett, VA., – Bassett Furniture and HGTV will create an HGTV HOME-branded line of custom upholstery and accent furniture available in Bassett Home Furnishings stores in 2012. Also in 2012, separate HGTV HOME furniture collections will be made available to the Top 100 and major independent furniture retailers across North America and select international markets. These exclusive furniture collections will be displayed in new showrooms at the IHFC in High Point beginning in April 2012 and at the World Market Center in Las Vegas in July 2012.

Press ReleasesBeanstalk BeanstalkSeptember 8, 2011HGTV, Beanstalk Licensing Agency, Brand Licensing

Paris Hilton Eyewear to Début in Asia

August 11, 2011, London, U.K., – Beanstalk, a leading brand licensing agency, today announced that its client, global style leader and fashion icon Paris Hilton, has appointed OEM & Design Company, the leading Asian eyewear manufacturer, to develop an exclusive line of optical frames, sunglasses and coloured contact lenses for the Asian market under the Paris Hilton Eyewear trademark. Working closely with Paris herself, OEM will develop a range of frames that take their styling cues from Paris’s original and aspirational style, and that will allow her admirers across Asia to buy into her glamorous lifestyle.

Beanstalk Pairs U.S. Army with Tippmann to Produce Performance Camping Gear

August 1, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced that it has secured a partnership for its client, U.S. Army, to launch a line of high performance camping gear produced by Tippmann Sports. U.S. Army branded sleeping bags and tents, currently available at select sporting goods retailers and specialty camping stores such as Sports Authority and Dunham, will provide outdoor enthusiasts with innovative and durable camping gear.

Beanstalk to Develop A Global Licensing Program for Outfit7’s Mobile Entertainment Phenomenon, Talking Friends

June 28, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced that it has been selected by Outfit7 as the exclusive, global licensing agency for Talking Friends, the wildly popular series of mobile applications that have become a pop culture phenomenon. Beanstalk will be tasked with launching a worldwide licensing program across multiple categories for Talking Friends, its series of mobile applications and its cast of characters including Talking Tom Cat, Talking Ben the Dog and Talking Gina the Giraffe, among others.

Stop Staring! Selects Beanstalk

June 23, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced that it has been selected as the exclusive licensing agency for Stop Staring!, the high-end designer to the stars of vintage-inspired cocktail and party dresses. Leveraging Stop Staring!’s brand equities and expertise—which come from more than a decade at the forefront of Hollywood trend, style and design—Beanstalk will extend the Stop Staring! brand into a number of exciting new product categories worldwide including accessories, footwear, eyewear, leather goods, jewelry, lingerie, outerwear, swimwear and fragrance.

Beanstalk Has a Giant Year!

June 13, 2011, Las Vegas, NV., Mandalay Bay Convention Center, Booth 5063, – Beanstalk, a leading global brand licensing agency and consultancy, celebrated its past 12 months of success and innovation today at the 2011 Licensing International Expo. Riding the momentum created by joining forces with Nancy Bailey & Associates, the addition of several major brands to its world-class client roster, and the launch of its innovative business unit, Beanstalk TransAct™, 2011 is quickly shaping up to be one of Beanstalk’s best years ever

Coppertone and Sesame Workshop Promote Suncare Awareness and UV Protection

Press ReleasesBeanstalk BeanstalkJune 13, 2011Beanstalk Licensing Agency, Brand extension, Coppertone, Sesame Workshop

Rosa Mexicano Crosses into the Grocery Aisle with Beanstalk

June 13, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced the addition of Rosa Mexicano to its impressive client roster. Beanstalk will help Rosa Mexicano extend its authentic Mexican fine dining experience into a line of food and beverage products, launching in 2012 at major grocery and club stores.

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