August 11, 2011, London, U.K., – Beanstalk, a leading brand licensing agency, today announced that its client, global style leader and fashion icon Paris Hilton, has appointed OEM & Design Company, the leading Asian eyewear manufacturer, to develop an exclusive line of optical frames, sunglasses and coloured contact lenses for the Asian market under the Paris Hilton Eyewear trademark. Working closely with Paris herself, OEM will develop a range of frames that take their styling cues from Paris’s original and aspirational style, and that will allow her admirers across Asia to buy into her glamorous lifestyle.
Read MoreAugust 1, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced that it has secured a partnership for its client, U.S. Army, to launch a line of high performance camping gear produced by Tippmann Sports. U.S. Army branded sleeping bags and tents, currently available at select sporting goods retailers and specialty camping stores such as Sports Authority and Dunham, will provide outdoor enthusiasts with innovative and durable camping gear.
Read MoreJune 28, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced that it has been selected by Outfit7 as the exclusive, global licensing agency for Talking Friends, the wildly popular series of mobile applications that have become a pop culture phenomenon. Beanstalk will be tasked with launching a worldwide licensing program across multiple categories for Talking Friends, its series of mobile applications and its cast of characters including Talking Tom Cat, Talking Ben the Dog and Talking Gina the Giraffe, among others.
Read MoreJune 23, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced that it has been selected as the exclusive licensing agency for Stop Staring!, the high-end designer to the stars of vintage-inspired cocktail and party dresses. Leveraging Stop Staring!’s brand equities and expertise—which come from more than a decade at the forefront of Hollywood trend, style and design—Beanstalk will extend the Stop Staring! brand into a number of exciting new product categories worldwide including accessories, footwear, eyewear, leather goods, jewelry, lingerie, outerwear, swimwear and fragrance.
Read MoreJune 13, 2011, Las Vegas, NV., Mandalay Bay Convention Center, Booth 5063, – Beanstalk, a leading global brand licensing agency and consultancy, celebrated its past 12 months of success and innovation today at the 2011 Licensing International Expo. Riding the momentum created by joining forces with Nancy Bailey & Associates, the addition of several major brands to its world-class client roster, and the launch of its innovative business unit, Beanstalk TransAct™, 2011 is quickly shaping up to be one of Beanstalk’s best years ever
Read MoreJune 13, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced the addition of Rosa Mexicano to its impressive client roster. Beanstalk will help Rosa Mexicano extend its authentic Mexican fine dining experience into a line of food and beverage products, launching in 2012 at major grocery and club stores.
Read MoreMAY 16, 2011, New York, NY., — Beanstalk, a leading global brand licensing agency and consultancy, today announced the launch of a revolutionary new service offering, TransAct™, to provide integrated technologies and services across legal, contract administration, royalty management, product approvals trafficking, financial reporting, and auditing.
Read MoreMay 17, 2011, London, U.K., – British luxury fashion brand Jaeger today announced a partnership with Beanstalk, one of the world’s leading brand licensing agencies, to help develop the brand’s international licensing programme. Beanstalk will be securing premium licensing partners across a range of lifestyle categories including fragrance, sunglasses, footwear, childrenswear and homewares.
Read MoreMay 3, 2011, New York, NY., — Beanstalk, a leading global brand licensing agency, today announced a partnership between its client, Airheads, and The Jel Sert Company to introduce Airheads Fruit Squeezers, a line of Airheads fruit flavored beverages. In its first foray into the beverage category, Airheads will pair its iconic Watermelon and Blue Raspberry flavors with Jel Sert’s colorful, squeezable packaging to offer a similarly irreverent brand experience as Airheads candy. Airheads Fruit Squeezers launched in April 2011 at select Walmart stores, with additional grocery, mass, and value channel retailers to follow.
“A partnership with Jel Sert provides Airheads with yet another way for consumers to experience our brand and for Airheads to deliver our unique flavor profiles,” said Irene Pritchett, senior brand manager at Perfetti Van Melle USA. “For years, children of all ages have been drawn to our colorful and fun flavors, and we’ve found the right partner to allow us deliver that experience in the beverage category.”
Read MoreMay 3, 2011, New York, NY., — Perfetti Van Melle USA today announced a licensing partnership with Unilever, a leading consumer goods manufacturer, to extend its “out-of-control” fruity-flavored Airheads® candy bars to tangy, chewy and delicious ice pops under the Popsicle® brand. Popsicle® Airheads® ice pops will leverage the brand’s unique flavor profiles and vibrant color palette to provide consumers with a delicious new way to experience the brand. Perfetti Van Melle and Unilever were brought together by Beanstalk and Seltzer Licensing Group, Airheads and Unilever’s exclusive licensing agencies, respectively.
Read MoreMay 2, 2011, New York, NY., — Beanstalk and its division, Nancy Bailey & Associates, announced today that it has been selected as the licensing agency of record for McCormick & Company’s Old Bay® Seasoning Brand. The agency will leverage the Old Bay Seasoning experience into both food and non-food categories to reinforce the brand’s vision of becoming the definitive seafood flavoring brand in the U.S. Beanstalk and Nancy Bailey & Associates will help Old Bay extend its unique blend of ingredients, iconic logo and packaging, recipes, and bright, bold artwork into multiple product categories, including fresh and frozen meals, sauces and marinades, as well as housewares, kitchen supplies and apparel. Products are targeted to launch in 2012 at mass retailers, grocery, drug, convenience and club stores.
“Old Bay’s distinct flavor has allowed the brand to amass an army of devoted brand enthusiasts, all of whom share a passion for seafood and food in general,” said Ben Flood, Senior Associate Product Manager, Old Bay. “Consumers are turning to seafood as they continue to look for nutritious meal options, and through licensing, Old Bay can fill a void in the marketplace for delicious, flavorful foods as well as cooking accessories to assist with preparation.”
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