March 25, 2010, New York, NY., — The Beanstalk Group today announced new agreements for Airheads, the “out of control” fruity flavored candy bars. Lotta Luv and Hybrid Apparel will join the Airheads licensing program to produce lip balms and glosses and graphic tees and tops, respectively. Owned by Perfetti Van Melle, the third largest confectionery manufacturer in the world, the Airheads licensing program leverages the brand’s leadership in the candy category to create playful and imaginative licensed products. “We are delighted to bring the fun and irreverence of Airheads to kids and teens in the form of new consumer products,” said Irene Pritchett, Senior Brand Manager at Perfetti Van Melle USA. “These creative licensed products will not only provide loyal fans with new ways to experience the Airheads brand but will allow new consumers to create an emotional connection with the brand.”
Cosmetic licensee Lotta Luv will leverage the unique flavor profiles and exciting color palettes of Airheads bars and Airheads Xtremes belts to create a flavorful portfolio of Airheads lip balms and glosses. Hybrid Apparel, a premier apparel manufacturer, will translate the beloved irreverence of Airheads into fun and colorful graphic t-shirts and tops.
Read MoreMarch 3, 2010, New York, NY., — HGTV, the country’s leading home and lifestyle television network, today announced the launch of HGTV HOME-branded products to be showcased at the New York Home Textiles Market on March 8th -12th. Inspired by HGTV’s expertise in all things home, products include fashion bedding and window treatments by Victoria Classics, utility bedding by Natura World and select bathroom accessories by Ginsey Home Solutions. The Beanstalk Group, HGTV’s licensing agency, is responsible for bringing these partners together. “By providing consumers with smart solutions backed by education and design inspiration, HGTV HOME products will help deepen the loyal relationship HGTV has with its viewers,” said Ron Feinbaum, executive vice president of business development for Scripps Networks. “These strategic partnerships will help drive future growth for the HGTV brand in the home and garden space.”
Read MoreFebruary 8, 2010, New York, NY., — The Beanstalk Group, the world’s leading brand licensing agency and consultancy, is delighted to announce that Josephine Law, Director of Brand Development, Asia has been named one of the “100 Outstanding Women Entrepreneurs of China” for 2009. Law was selected for this honor by The Women Entrepreneurs’ Association of China for her outstanding performance and remarkable contributions to the licensing industry. The official award was presented to Law and the other recognized women entrepreneurs of China, at a ceremony held on January 17, 2010 at the Great Hall of the People, Beijing.
“We are so proud of Josephine’s professional accomplishments,” said Michael S. Stone, president and CEO of The Beanstalk Group. “We are thrilled to be working with such a respected industry colleague to establish Beanstalk’s footprint in the region and look forward to her continued success at Beanstalk as well as within the licensing industry.”
Read MoreJanuary 25, 2010, New York, NY., — The Beanstalk Group, the world's leading brand licensing agency and consultancy, announced today the promotion of William Kehoe to Chief Operating Officer. In 2008, Kehoe was promoted to Chief Financial Officer, a position that he will continue to hold. In his new role, Kehoe will be responsible for the day-to-day operational and systems management of Beanstalk including Finance, Legal, Contract and Royalty Administration, Human Resources and IT, among other operational functions.
“Bill is an exceptional leader and has been integral to supporting the growth of our agency,” said Michael S. Stone, president and CEO of The Beanstalk Group. “We are delighted to announce this well-deserved promotion and look forward to Bill’s continued success at Beanstalk as well as his many important contributions to our company.”
Read MoreJanuary 11-13, 2010, Hong Kong Convention & Exhibition Centre, Booth 3GD1012. — The Beanstalk Group, the leading brand licensing agency and consultancy, today celebrated a successful 2009 with a year of achievements and growth, announcing the addition of a new international client, and major innovative partnerships and brand extensions for its existing roster of world-class corporate and celebrity clients. Building upon this momentum, Beanstalk expanded its global reach in 2009 with the opening of a Hong Kong office, under the direction of Josephine Law, to extend Beanstalk’s current client roster across key Asian markets. Other global achievements in 2009 included signing strategic commercial representation agreements with a partner in India and two partners in Latin America.
“I am extremely proud of Beanstalk’s accomplishments in 2009,” said Ciarán Coyle, Managing Director, International, for The Beanstalk Group. “In this challenging economic environment, Beanstalk has shown continued commitment to its clients by extending its reach into Asia with the opening of our Hong Kong office. Beanstalk is fortunate to have a roster of outstanding brands for which demand is consistently strong and which continues to attract opportunities to extend their licensing programmes in new markets, including Asia.”
Read MoreDecember 9, 2009, New York, NY., — Ford Motor Company is further diversifying its licensed product offerings, finding new ways to reward brand loyalists and introduce the brand to future consumers. Through its exclusive licensing agency, The Beanstalk Group, Ford has secured several new licensee relationships that build upon the program’s tremendous success and robust retail presence. “Beanstalk is pleased to help Ford leverage its distinct brand heritage to offer consumers new ways to embrace this iconic American brand,” said Michael Stone, president and CEO of The Beanstalk Group. “In addition, we are incredibly excited to help Ford enter into categories that establish new retail relationships.”
Read MoreNovember 9, 2009, New York, NY., — The Beanstalk Group, the world's leading brand licensing agency and consultancy, announced today the promotion of two New York-based executives, Nicole Desir and Deanna Caceres Cahn, to Vice President, Brand Management. In their new roles as Vice President, Desir and Cahn will be responsible for account management, contributing to Brand Management decision making, engaging in business development, and overseeing the successful integration of talent management. “We are thrilled to promote two such bright and talented professionals,” said Michael S. Stone, President/CEO of The Beanstalk Group. “Nicole and Deanna clearly demonstrate strong leadership skills and consistently provide exceptional service to our clients. They have both played an integral role in the growth of the agency and we are confident that they will continue to contribute to Beanstalk’s future success.”
Read MoreOctober 5, 2009, New York, NY., — The Beanstalk Group, the world’s leading brand licensing agency and consultancy, today announced it will expand its global reach to India through a strategic, commercial representation agreement with licensing agency License India. The Beanstalk Group, which announced earlier this year the opening of its office in Hong Kong as well as commercial representation agreements in Latin America, has demonstrated significant commitment to international expansion over the past year. “Beanstalk has continuously aimed to grow globally at a pace consistent with our clients needs,” said Michael Stone, president and CEO of Beanstalk. “Working with License India allows us to offer our clients access to India’s emerging marketplace through a sophisticated, experienced third party while still maintaining excellent day-to-day client services from our offices in New York, London and Hong Kong,” said Stone.
Over the last decade, licensing has emerged in India, with its initial focus in entertainment properties and luxury brands, and is now growing to include corporate brands. License India, a division of Franchise India Holdings Ltd., is India’s first complete licensing solution provider. Formed with the objective to increase awareness and support the growth of licensing in India, License India brings to the table 10 years of experience in marketing, events, brand development, opportunity identification, business matching and consulting.
Read MoreSeptember 30 - October 1, 2009, London Olympia, Booth 525. — The Beanstalk Group, the leading brand licensing agency and consultancy, today celebrated another successful year of achievements and growth, announcing the addition of two new clients, and major innovative partnerships and brand extensions for existing clients. Building upon this momentum, Beanstalk has expanded its global reach with the opening of a Hong Kong office, under the direction of Josephine Law, as well as strategic commercial representation agreements with a partner in India and two partners in Latin America. Beanstalk also celebrated its success with two nominations at the Licensing Awards 2009. “I am extremely proud of Beanstalk’s accomplishments for the first three-quarters of 2009,” said Ciarán Coyle, Managing Director for The Beanstalk Group. “Only brands that have a strong emotional connection with its consumers can thrive in the current economic environment. Beanstalk is honoured to have such a prestigious roster of clients for whom we are building credible and sustainable licensing programmes that deliver each brand’s promise,” Coyle said.
Read MoreJuly 14, 2009, Los Angeles, CA., — Philip Chemla, the mastermind behind powerhouse labels such as Ed Hardy Shoes and Christian Audigier Shoes, is proud to announce a multi-year licensing agreement with the United States Army. The collaboration marks the first expansion into footwear and bags for the U.S. Army Trademark Licensing Program. Chemla’s company, Philip Simon Footwear Group will design, develop, manufacture and distribute fashion and athletic footwear, as well as bags under the U.S. Army trademark. The stellar team behind Philip Simon Footwear Group (PSFG) has several years of experience and success within the footwear industry. Philip Chemla’s innovative and award winning design team has created the groundbreaking styles for his previous labels, Ed Hardy and Christian Audigier Shoes. The U.S. Army collection promises to be an eclectic mix of fashion and functionality, utilizing durable materials, sleek designs and funky hardware.
“We want to create a footwear line that expresses and conveys the ideals of the U.S. Army but in a fashionable way. This line will embody the idealistic aspects that define the U.S. Army and translate them into functional and fashionable shoes and bags. The patriotic homage combined with bright accent colors and cool styles will appeal to consumers across the board,” explains Philip Chemla, President of PSFG.
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