THE BEANSTALK GROUP, THE WORLD’S LEADING BRAND LICENSING AGENCY, EXPANDS INTO INDIA

October 5, 2009, New York, NY., — The Beanstalk Group, the world’s leading brand licensing agency and consultancy, today announced it will expand its global reach to India through a strategic, commercial representation agreement with licensing agency License India. The Beanstalk Group, which announced earlier this year the opening of its office in Hong Kong as well as commercial representation agreements in Latin America, has demonstrated significant commitment to international expansion over the past year. “Beanstalk has continuously aimed to grow globally at a pace consistent with our clients needs,” said Michael Stone, president and CEO of Beanstalk. “Working with License India allows us to offer our clients access to India’s emerging marketplace through a sophisticated, experienced third party while still maintaining excellent day-to-day client services from our offices in New York, London and Hong Kong,” said Stone.

Over the last decade, licensing has emerged in India, with its initial focus in entertainment properties and luxury brands, and is now growing to include corporate brands. License India, a division of Franchise India Holdings Ltd., is India’s first complete licensing solution provider. Formed with the objective to increase awareness and support the growth of licensing in India, License India brings to the table 10 years of experience in marketing, events, brand development, opportunity identification, business matching and consulting.

Press ReleasesBeanstalk BeanstalkOctober 5, 2009Beanstalk Licensing Agency, India, brand extension

The Beanstalk Group Celebrates Record Growth for its Clients in 2009

September 30 - October 1, 2009, London Olympia, Booth 525. — The Beanstalk Group, the leading brand licensing agency and consultancy, today celebrated another successful year of achievements and growth, announcing the addition of two new clients, and major innovative partnerships and brand extensions for existing clients. Building upon this momentum, Beanstalk has expanded its global reach with the opening of a Hong Kong office, under the direction of Josephine Law, as well as strategic commercial representation agreements with a partner in India and two partners in Latin America. Beanstalk also celebrated its success with two nominations at the Licensing Awards 2009. “I am extremely proud of Beanstalk’s accomplishments for the first three-quarters of 2009,” said Ciarán Coyle, Managing Director for The Beanstalk Group. “Only brands that have a strong emotional connection with its consumers can thrive in the current economic environment. Beanstalk is honoured to have such a prestigious roster of clients for whom we are building credible and sustainable licensing programmes that deliver each brand’s promise,” Coyle said.

Philip Simon Footwear Group Launches New Footwear Collection with the United States Army

July 14, 2009, Los Angeles, CA., — Philip Chemla, the mastermind behind powerhouse labels such as Ed Hardy Shoes and Christian Audigier Shoes, is proud to announce a multi-year licensing agreement with the United States Army. The collaboration marks the first expansion into footwear and bags for the U.S. Army Trademark Licensing Program. Chemla’s company, Philip Simon Footwear Group will design, develop, manufacture and distribute fashion and athletic footwear, as well as bags under the U.S. Army trademark. The stellar team behind Philip Simon Footwear Group (PSFG) has several years of experience and success within the footwear industry. Philip Chemla’s innovative and award winning design team has created the groundbreaking styles for his previous labels, Ed Hardy and Christian Audigier Shoes. The U.S. Army collection promises to be an eclectic mix of fashion and functionality, utilizing durable materials, sleek designs and funky hardware.

“We want to create a footwear line that expresses and conveys the ideals of the U.S. Army but in a fashionable way. This line will embody the idealistic aspects that define the U.S. Army and translate them into functional and fashionable shoes and bags. The patriotic homage combined with bright accent colors and cool styles will appeal to consumers across the board,” explains Philip Chemla, President of PSFG.

UK Debut for Land Rover’s latest offering – A mobile phone as tough as its vehicles

June 15, 2009, Gaydon, U.K., — Land Rover today announced that it has teamed up with Sonim Technologies, to launch the Land Rover S1 by Sonim, a rugged, high quality mobile phone designed to meet the needs of those who work and play in the great outdoors. The mobile phone was unveiled by the world’s greatest explorer, Sir Ranulph Fiennes, fresh from his successful ascent of Mount Everest. The Land Rover S1 by Sonim is the world’s first IP-67 rated GSM mobile phone - a standard which indicates it has been tested and found to be totally impervious to dust, as well as dirt, shocks and drops. The Land Rover S1 is also completely waterproof to a depth of one metre for up to 30 minutes and is resistant to extreme pressure of up to 400 kgs.

Joining Land Rover's existing range of branded clothing, bikes and eyewear the Land Rover S1 handset will continue to uphold Land Rover's commitment to developing high quality and durable products. The current handset will come equipped with a 2Mega-Pixel waterproof camera with built-in flash, built-in GPS, torch light, FM radio, 2GB memory slot, J2ME Java for mobile, WAP browsing through its in-built Opera Mini WAP browser and Bluetooth.

The Future Looks Bright for Beanstalk!

June 2, 2009, Las Vegas, NV., MANDALAY BAY CONVENTION CENTER, BOOTH 1646., — The Beanstalk Group, the world’s leading brand licensing agency and consultancy, today celebrated another successful year of achievement and growth, with the addition of five exciting brands to its impressive client roster including HGTV, Lee Cooper, Airheads, and Janet Reger, as well as the launch of several groundbreaking brand and product extensions for its existing clients. Building upon this momentum, Beanstalk has expanded its global reach with the opening of a Hong Kong office, under the direction of Josephine Law, as well as strategic commercial representation agreements in Latin America with licensing agencies Keystone Marketing for Brazil, Argentina and Chile, and Compañia Panamericana de Licencias (CPL) handling the rest of Central and South America, including Mexico. “Despite the general economic climate, Beanstalk is off to a great year as we experience growth for many of our clients’ brands in the U.S. and abroad,” said Michael Stone, CEO and President of Beanstalk. “With the recent opening of our Hong Kong office, our new Latin America initiative as well as our longstanding London office, we look forward to developing uniquely focused strategies on behalf of our client brands in order to reach entirely new audiences.”

Beanstalk also continues to grow its Brand Acquisitions division created to assist consumer product manufacturers in identifying and licensing strategic properties for competitive advantage, as well as build its Consulting discipline providing newcomers to licensing with licensing feasibility studies and program assessment and optimization analyses for companies with existing licensing programs. New Brands Joining The Beanstalk Group:

NESTLÉ PURINA PETCARE COMPANY TO LAUNCH PURINA-LICENSED PET GEAR LINE

June 2, 2009, St. Louis, MO., and New York, NY., — Nestlé Purina announced the launch of a comprehensive line of Purina-licensed dog and cat accessories at retailers including Kmart, Safeway, Meijer, Stop & Shop and Giant. The collection, Purina Pet Gear, will launch across a variety of categories this summer, including toys, feeding accessories, beds, stain and odor products, shampoos, and pet-hair pickup tools, to be followed by collars, leashes and grooming aides. With over 85 years of heritage in the pet care industry, Nestlé Purina along with the assistance of its licensing agency, The Beanstalk Group, strategically selected experienced pet accessory manufacturers to combine Purina’s pet expertise with the licensees’ manufacturing and distribution capabilities. Licensees include Ethical Products, Inc., Bow Wow Pet, and The oneCARE Company.

“Many of the current pet accessory offerings are either not well-known or completely unbranded,” said Tom Blair, Vice President, Business Development, North America, Nestlé Purina PetCare. “We are proud that, through our licensing partners, pet owners can now turn to the trusted Purina name and the Purina Pet Gear Line for a complete pet accessory solution.”

Perfetti Van Melle’s Airheads Is “Sweet” on The Beanstalk Group

June 2, 2009, Las Vegas, NV., and New York, NY., — Today, from the floor of the Licensing International Expo, the world’s leading brand licensing consultancy, The Beanstalk Group, announced it has added the Airheads brand name to its growing list of best-in-class clients. The irreverent and “out-of-control” fruit flavored taffy bars have been one of the best loved non-chocolate candies for more than 21 years and, with the help of Beanstalk, will now aim to expand its brand into related food and lifestyle products for children, tweens, teens and young adults. “Consumers, now more than ever, are looking for more playful and happy experiences and are finding candy to be one indulgence they still can afford,” said Michael Stone, president and CEO of The Beanstalk Group. “Airheads’ leadership within the candy category, not to mention its strong brand awareness and passionate consumer following, provides the foundation to expand the brand into food and lifestyle categories. There has never been a better time for a brand like Airheads.”

Airheads products will leverage the unique flavor profile, iconic logo, bold graphics and “Balloon Guy” character that consumers have come to love.

Lee Cooper Extends its European Reach with The Beanstalk Group

May 7, 2009, London, U.K., – Lee Cooper, the authentic English denim lifestyle brand, announced today its partnership with The Beanstalk Group to develop its international licensing programme. Beanstalk’s initial focus will be assisting Lee Cooper in developing its apparel and denim lifestyle business in Russia, Poland and the Baltic States. Ciarán Coyle, Beanstalk’s Managing Director, said, ‘Beanstalk is proud to be joining forces with one of the most respected denim companies in Europe. Lee Cooper has already established a sound reputation in the region and offers significant opportunities for further extension through its creative and trend-setting products. We are looking forward to building the brand further in these significant emerging markets.’

The partnership between Lee Cooper and Beanstalk represents an important step in realising the strategy of Lee Cooper CEO Stefaan Le Clair to expand the brand in the global marketplace. ‘Our vision is to bring the company from a denim-based brand into a denim lifestyle brand,’ said Le Clair. ‘We are excited to be extending the reach of Red Diamond Lee Cooper into Russia and Eastern Europe, with Beanstalk’s help.’

THE BEANSTALK GROUP, THE WORLD’S LARGEST BRAND LICENSING AGENCY, EXPANDS INTO LATIN AMERICA

April 1, 2009, New York, NY., — The Beanstalk Group, the world’s leading brand licensing agency and consultancy, today announced it will expand its global reach to Latin America through strategic commercial representation agreements with licensing agencies Keystone Marketing and Compañia Panamericana de Licencias (CPL). This announcement is on the heels of a recent Beanstalk expansion into Hong Kong. Keystone Marketing will manage the markets of Brazil, Argentina and Chile, while CPL will cover the rest of Central and South America, including Mexico.

“The Beanstalk Group continuously aims to not only provide our clients the reach and breadth they require across a variety of industries and categories, but also to grow globally at a pace consistent with their needs,” said Michael Stone, president and CEO of Beanstalk. “With the recent opening of our Hong Kong office, our longstanding London office as well as this new Latin America initiative, we are proud to offer a global presence like none other in our industry and look forward to developing uniquely focused strategies on behalf of our client brands to reach entirely new audiences.”

THE BEANSTALK GROUP EXTENDS REACH TO ASIA, OPENS OFFICE IN HONG KONG

February 17, 2009, New York, NY., and Hong Kong., — The Beanstalk Group, the world’s leading brand licensing agency and consultancy, today announced the opening of an office in Hong Kong to extend its impressive client roster of corporate brands into the Asian marketplace, beginning with clients such as Ford, Jaguar, Land Rover, Samsonite and Vespa, among others. Beanstalk Hong Kong will be under the direction of Josephine Law, an expert in licensing throughout Asia. Beanstalk is a part of Omnicom Group Inc.’s Diversified Agency Services (NYSE: OMC).

“Since its inception, Beanstalk has organically grown at pace with our clients’ needs, continually providing them with the necessary resources, expertise, innovation and global reach required to execute groundbreaking licensing programs. Today, with nearly three decades of experience in licensing and brand development throughout the world, we are uniquely prepared to enter the Asian marketplace on behalf of some of our most successful client brands,” said Michael Stone, President and CEO of The Beanstalk Group. “We look forward to servicing our clients in this emerging and exciting retail landscape and assisting them in growing their brand reach and appeal with entirely new audiences.”

Press ReleasesBeanstalk BeanstalkFebruary 17, 2009Hong Kong, Beanstalk Licensing Agency, Brand extension

Queen of Luxury Lingerie Janet Reger Joins Beanstalk Portfolio

February 4, 2009, London, U.K., — Janet Reger, the first name in designer lingerie, today announced that it has selected The Beanstalk Group, one of the world’s leading brand licensing agencies, to extend its brand into a variety of lifestyle categories, including health and beauty, loungewear, plus-size lingerie and resortwear. As the ultimate expression of seductive glamour, Janet Reger has redefined sexy designer lingerie for over 40 years. Janet Reger lingerie is the definitive romantic gift, a byword for elegance, femininity and fantasy. Fine craftsmanship and luxurious fabrics combined with fresh innovative design are the continuing signature of the Janet Reger brand, and provide an inspiring platform upon which to extend into other luxury lifestyle categories.

Aliza Reger, CEO of Janet Reger, said, “We are so excited to be working with Beanstalk to strategically extend the Janet Reger lifestyle brand into inspiring new lifestyle areas. The brand evokes a feeling of romanticism and indulgence and I look forward to building on the existing brand presence to capture new audiences and markets.”

HGTV Jumps from the TV Screen into Your Home

January 20, 2009, Knoxville, TN., and New York, NY., — HGTV, the country’s leading home and lifestyle television network, announced today that it has retained the world’s leading brand licensing consultancy, The Beanstalk Group, to develop its comprehensive line of HGTV solution- and style-based products beginning in 2009. Beanstalk will work to extend the powerful HGTV brand through relevant and compelling consumer products in the Home and Garden categories. The program will serve not only to engage HGTV’s current valuable and diverse base of viewers in new areas, but also will expand the brand’s reach to new audiences. In addition, it will actively explore licensing and merchandising opportunities that leverage HGTV's on-air experts and personalities.

“Beanstalk has the experience to identify and develop key product lines that provide a more personalized HGTV brand experience for home and garden consumers,” said Ron Feinbaum, executive vice president, business development, Scripps Networks. “Our partnership will allow HGTV to deliver the quality products that our passionate and loyal audience has long been interested in purchasing.”

Press ReleasesBeanstalk BeanstalkJanuary 20, 2009HGTV, Beanstalk Licensing Agency, Brand extension

HOME | ABOUT | OUR WORK | clients | NEWS | CONTACT

brand owner services | Manufacturer services | retailer Services | Royalty Auditing