May 7, 2009, London, U.K., – Lee Cooper, the authentic English denim lifestyle brand, announced today its partnership with The Beanstalk Group to develop its international licensing programme. Beanstalk’s initial focus will be assisting Lee Cooper in developing its apparel and denim lifestyle business in Russia, Poland and the Baltic States. Ciarán Coyle, Beanstalk’s Managing Director, said, ‘Beanstalk is proud to be joining forces with one of the most respected denim companies in Europe. Lee Cooper has already established a sound reputation in the region and offers significant opportunities for further extension through its creative and trend-setting products. We are looking forward to building the brand further in these significant emerging markets.’

The partnership between Lee Cooper and Beanstalk represents an important step in realising the strategy of Lee Cooper CEO Stefaan Le Clair to expand the brand in the global marketplace. ‘Our vision is to bring the company from a denim-based brand into a denim lifestyle brand,’ said Le Clair. ‘We are excited to be extending the reach of Red Diamond Lee Cooper into Russia and Eastern Europe, with Beanstalk’s help.’

Read More