Posts in Press Releases
NESTLÉ PURINA PETCARE COMPANY TO LAUNCH PURINA-LICENSED PET GEAR LINE

June 2, 2009, St. Louis, MO., and New York, NY., — Nestlé Purina announced the launch of a comprehensive line of Purina-licensed dog and cat accessories at retailers including Kmart, Safeway, Meijer, Stop & Shop and Giant. The collection, Purina Pet Gear, will launch across a variety of categories this summer, including toys, feeding accessories, beds, stain and odor products, shampoos, and pet-hair pickup tools, to be followed by collars, leashes and grooming aides. With over 85 years of heritage in the pet care industry, Nestlé Purina along with the assistance of its licensing agency, The Beanstalk Group, strategically selected experienced pet accessory manufacturers to combine Purina’s pet expertise with the licensees’ manufacturing and distribution capabilities. Licensees include Ethical Products, Inc., Bow Wow Pet, and The oneCARE Company.

“Many of the current pet accessory offerings are either not well-known or completely unbranded,” said Tom Blair, Vice President, Business Development, North America, Nestlé Purina PetCare. “We are proud that, through our licensing partners, pet owners can now turn to the trusted Purina name and the Purina Pet Gear Line for a complete pet accessory solution.”

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Press ReleasesBeanstalk BeanstalkNestle, Brand licensing, Beanstalk Licensing Agency
Perfetti Van Melle’s Airheads Is “Sweet” on The Beanstalk Group

June 2, 2009, Las Vegas, NV., and New York, NY., — Today, from the floor of the Licensing International Expo, the world’s leading brand licensing consultancy, The Beanstalk Group, announced it has added the Airheads brand name to its growing list of best-in-class clients. The irreverent and “out-of-control” fruit flavored taffy bars have been one of the best loved non-chocolate candies for more than 21 years and, with the help of Beanstalk, will now aim to expand its brand into related food and lifestyle products for children, tweens, teens and young adults. “Consumers, now more than ever, are looking for more playful and happy experiences and are finding candy to be one indulgence they still can afford,” said Michael Stone, president and CEO of The Beanstalk Group. “Airheads’ leadership within the candy category, not to mention its strong brand awareness and passionate consumer following, provides the foundation to expand the brand into food and lifestyle categories. There has never been a better time for a brand like Airheads.”

Airheads products will leverage the unique flavor profile, iconic logo, bold graphics and “Balloon Guy” character that consumers have come to love.

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Press ReleasesBeanstalk BeanstalkPerfetti Van Melle, brand extension, Beanstalk Licensing Agency
Lee Cooper Extends its European Reach with The Beanstalk Group

May 7, 2009, London, U.K., – Lee Cooper, the authentic English denim lifestyle brand, announced today its partnership with The Beanstalk Group to develop its international licensing programme. Beanstalk’s initial focus will be assisting Lee Cooper in developing its apparel and denim lifestyle business in Russia, Poland and the Baltic States. Ciarán Coyle, Beanstalk’s Managing Director, said, ‘Beanstalk is proud to be joining forces with one of the most respected denim companies in Europe. Lee Cooper has already established a sound reputation in the region and offers significant opportunities for further extension through its creative and trend-setting products. We are looking forward to building the brand further in these significant emerging markets.’

The partnership between Lee Cooper and Beanstalk represents an important step in realising the strategy of Lee Cooper CEO Stefaan Le Clair to expand the brand in the global marketplace. ‘Our vision is to bring the company from a denim-based brand into a denim lifestyle brand,’ said Le Clair. ‘We are excited to be extending the reach of Red Diamond Lee Cooper into Russia and Eastern Europe, with Beanstalk’s help.’

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Press ReleasesBeanstalk BeanstalkLee Cooper, Beanstalk Licensing Agency, Brand licensing
THE BEANSTALK GROUP, THE WORLD’S LARGEST BRAND LICENSING AGENCY, EXPANDS INTO LATIN AMERICA

 April 1, 2009, New York, NY., — The Beanstalk Group, the world’s leading brand licensing agency and consultancy, today announced it will expand its global reach to Latin America through strategic commercial representation agreements with licensing agencies Keystone Marketing and Compañia Panamericana de Licencias (CPL). This announcement is on the heels of a recent Beanstalk expansion into Hong Kong. Keystone Marketing will manage the markets of Brazil, Argentina and Chile, while CPL will cover the rest of Central and South America, including Mexico.

“The Beanstalk Group continuously aims to not only provide our clients the reach and breadth they require across a variety of industries and categories, but also to grow globally at a pace consistent with their needs,” said Michael Stone, president and CEO of Beanstalk. “With the recent opening of our Hong Kong office, our longstanding London office as well as this new Latin America initiative, we are proud to offer a global presence like none other in our industry and look forward to developing uniquely focused strategies on behalf of our client brands to reach entirely new audiences.”

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Press ReleasesBeanstalk BeanstalkLatin America, Brand Licensing, Beanstalk Licensing Agency
THE BEANSTALK GROUP EXTENDS REACH TO ASIA, OPENS OFFICE IN HONG KONG

February 17, 2009, New York, NY., and Hong Kong., — The Beanstalk Group, the world’s leading brand licensing agency and consultancy, today announced the opening of an office in Hong Kong to extend its impressive client roster of corporate brands into the Asian marketplace, beginning with clients such as Ford, Jaguar, Land Rover, Samsonite and Vespa, among others. Beanstalk Hong Kong will be under the direction of Josephine Law, an expert in licensing throughout Asia. Beanstalk is a part of Omnicom Group Inc.’s Diversified Agency Services (NYSE: OMC).

“Since its inception, Beanstalk has organically grown at pace with our clients’ needs, continually providing them with the necessary resources, expertise, innovation and global reach required to execute groundbreaking licensing programs. Today, with nearly three decades of experience in licensing and brand development throughout the world, we are uniquely prepared to enter the Asian marketplace on behalf of some of our most successful client brands,” said Michael Stone, President and CEO of The Beanstalk Group. “We look forward to servicing our clients in this emerging and exciting retail landscape and assisting them in growing their brand reach and appeal with entirely new audiences.”

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Press ReleasesBeanstalk BeanstalkHong Kong, Beanstalk Licensing Agency, Brand extension
Queen of Luxury Lingerie Janet Reger Joins Beanstalk Portfolio

February 4, 2009, London, U.K., — Janet Reger, the first name in designer lingerie, today announced that it has selected The Beanstalk Group, one of the world’s leading brand licensing agencies, to extend its brand into a variety of lifestyle categories, including health and beauty, loungewear, plus-size lingerie and resortwear. As the ultimate expression of seductive glamour, Janet Reger has redefined sexy designer lingerie for over 40 years. Janet Reger lingerie is the definitive romantic gift, a byword for elegance, femininity and fantasy. Fine craftsmanship and luxurious fabrics combined with fresh innovative design are the continuing signature of the Janet Reger brand, and provide an inspiring platform upon which to extend into other luxury lifestyle categories.

Aliza Reger, CEO of Janet Reger, said, “We are so excited to be working with Beanstalk to strategically extend the Janet Reger lifestyle brand into inspiring new lifestyle areas. The brand evokes a feeling of romanticism and indulgence and I look forward to building on the existing brand presence to capture new audiences and markets.”

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Press ReleasesBeanstalk BeanstalkJanet Reger, Beanstalk Licensing Agency, Brand extension
HGTV Jumps from the TV Screen into Your Home

January 20, 2009, Knoxville, TN., and New York, NY., — HGTV, the country’s leading home and lifestyle television network, announced today that it has retained the world’s leading brand licensing consultancy, The Beanstalk Group, to develop its comprehensive line of HGTV solution- and style-based products beginning in 2009. Beanstalk will work to extend the powerful HGTV brand through relevant and compelling consumer products in the Home and Garden categories. The program will serve not only to engage HGTV’s current valuable and diverse base of viewers in new areas, but also will expand the brand’s reach to new audiences. In addition, it will actively explore licensing and merchandising opportunities that leverage HGTV's on-air experts and personalities.

“Beanstalk has the experience to identify and develop key product lines that provide a more personalized HGTV brand experience for home and garden consumers,” said Ron Feinbaum, executive vice president, business development, Scripps Networks. “Our partnership will allow HGTV to deliver the quality products that our passionate and loyal audience has long been interested in purchasing.”

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Press ReleasesBeanstalk BeanstalkHGTV, Beanstalk Licensing Agency, Brand extension