P&G
The Goal
Reinforce the Braun brand values of innovation, design and quality through products that make consumers’ lives better.
The results
Braun is further elevated as a trusted leader in design and innovation through products including clocks, watches, calculators and home audio, as well as diagnostic tools that help consumers quickly and conveniently monitor their family’s health.
The Goal
Extend Febreze equities of malodor reduction and freshness into product categories where a trusted brand can offer innovation and delight the consumer.
The results
Though licensing, Febreze has innovated in multiple categories, including garbage bags, pet products, carpet care, laundry additives, air purifiers, home décor candles, automotive cabin air filters and wallpaper, reinforcing Febreze as the expert in malodor reduction and providing freshness, while introducing the brand to new aisles, retailers and consumers.
