Baileys
The Goal
Reinforce Baileys as the ultimate adult year-round treat, driving recruitment and building adoration among new and existing consumers by making the brand accessible as an everyday occasion.
The results
With over 1,500 SKU's across over 60 countries, the licensed product portfolio extends the indulgent, sweet and creamy flavor profile of the Baileys brand into everyday treats and experiences available across multiple retail channels and aisles, generating over two billion impressions globally. The Baileys licensing program has received numerous awards, including the 2024 Brand & Lifestyle Licensing Award for Best Food and Beverage Brand, and The Grocer New Product & Packaging Champion Award.
